About Jessie
English
Native or bilingual
Spanish
Native or bilingual
Experience
- MOULINS SOUFFLETDigital Project ManagerAGRICULTUREJanuary 2024 - Today (2 years and 6 months)Corbeil-Essonnes, FranceManaged digital strategy and web campaigns (websites, e-commerce, content, social media, videos)• Defined and implemented digital marketing action plans• Provided strategic recommendations for digital development and acquisition• Monitored and analyzed performance (traffic, engagement, conversion) and continuously optimized• Coordinated internal teams and external service providers• Managed and prioritized high-value digital projects+ operational implementation of various levers (e-commerce management, email automation, ...)👉 Actively contributed to the evolution of digital systems towards greater performance and business impact
- Digital Marketing by Jessie OPPERMANNDigital Strategy Consultant / Web Marketing TrainerCONSULTING AND AUDITSAugust 2020 - Today (6 years)Loiret, Centre-Val de Loire, FranceSupported VSEs and SMEs in structuring and developing their digital marketing strategy, with a strategic and operational approach.🎯 My role: to act as a true marketing partner to help companies gain visibility, coherence, and performance.I intervene in particular on:→ Digital strategy definition (positioning, channels, priorities)→ Implementation of marketing action plans (content, acquisition, website)→ Optimization of existing systems→ Performance analysis and improvement recommendations💡 A 3-step approach:• Reflection: understanding business challenges and defining an adapted strategy• Action: implementing priority actions• Analysis: monitoring results and continuous optimization🤝 I adapt my support to the needs, resources, and digital maturity level of each structure, with a flexible and tailor-made outsourced marketing logic.🎓 In parallel, I work as a web marketing trainer (in-person and remote) for various training organizations.✔️ Training eligible for funding (active registration number)
- AVIVA MONTARGISInsurance Agent AssistantBANKING AND INSURANCEMarch 2011 - July 2020 (9 years and 4 months)MontargisVersatile experience combining customer relations, operational management, and agency visibility development.🎯 Main missions:→ Customer relationship management: needs analysis, personalized advice, and sales follow-up→ Subscription and management of insurance contracts, supporting clients throughout their journey→ Claims management and administrative follow-up, with a focus on satisfaction and loyalty→ Contribution to agency performance through client portfolio development and monitoring📢 Communication & Marketing:→ Creation and management of the agency's Facebook page (community management)→ Implementation of local communication actions (events, promotional materials)→ Organization of events (company anniversary, client events, visibility campaigns)→ Selection and management of communication tools (promotional items)👥 Training & Support:→ Training and support for interns and new employees→ Participation in team skill development💡 This experience allowed me to develop a strong customer focus, an understanding of business issues, and a practical approach to marketing and communication levers.
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Education
- Master of Digital MarketingIONISx Executive Education (ISEFAC)2020
- Master 2 (M2) Languages and International BusinessUniversité François Rabelais de Tours2008Anglais/ Espagnol
Certifications
- Fundamentals of Digital MarketingGoogle Digital Workshop2020
- WORDPRESSWP CHEF2020