Freelancer profile translated to English.
Back to original languageAbout Jessica
DISCOVER OUR SERVICES 📢!
Savoir-Faire Agency specializes 🏆 in:
Strategy & Concept, Space planning & design, Global merchandising, Visual identity and customer journey, Scenography & styling, Adhesive application, Team coaching.
This range of skills allows us to support brands, retailers, concept stores, and pop-up stores in the development and revitalization of their spaces.
REINFORCE YOUR BRAND'S DNA
Analyze market trends and anticipate market evolutions and differentiate yourself
Strengthen and enhance the brand's story, and the brand's segmentation, target, and positioning.
Develop an audit and the design of your spaces.
Implement optimization or creation of layouts, zoning, and customer journeys.
Create and develop an upstream operational marketing strategy.
Develop an experimental marketing plan around the senses.
STAND OUT AND BECOME THE REFERENCE CHOICE
Analyze the needs and expectations of customers or the target audience.
Work on a thoughtful proposal for an offering consistent with market and provider/stakeholder evolution.
Develop communication and distribution channels.
Make shop windows and sales areas attractive through scenography and commercial operations.
DEVELOP A STABLE AND ECO-RESPONSIBLE ACTION PLAN
Unite all parties on the subject
Coach and support teams
Create sustainable tools (merchandising book, planograms, recommendation guides, guidelines)
Research, study, and propose modular, eco-designed, and recyclable materials and solutions
French
Native or bilingual
Can work on-site
Chambéry (up to 50km), Annecy (up to 100km), Lyon (up to 100km), Paris (up to 100km)
Experience
- LACOSTEVisual Merchandising OfficerFASHION AND COSMETICSApril 2022 - Today (4 years and 2 months)Auvergne-Rhône-Alpes, FranceSpace redesign Collection rotation Highlighting key products Highlighting current campaign Team training
- Galeries LafayetteVisual Merchandiser ManagerFASHION AND COSMETICSMarch 2018 - May 2022 (4 years and 2 months)73000 Chambéry, FranceManage the interior decoration of the store (lighting, mannequins, busts, POS displays...) and stage the store's windows, new products, and new collections to promote them. Organize, in collaboration with the Front Office, the implementation of national or local events. Support sales teams during product layouts while integrating technical constraints (customer flow, furniture, lighting...) while ensuring adherence to the Galeries Lafayette graphic charter. Training and skill development for sales teams on the main principles of merchandising (layout, presentation techniques...).
- roseVisual MerchandiserFASHION AND COSMETICSDecember 2017 - January 2018 (1 month)73000 Chambéry, France
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Education
- Master Manager of Operational Units in Luxury and Fashion, MarketingEcole Conte2016Master manager d'unité opérationnelle du luxe et de la mode, Marketing
- 3rd Year Bachelor's Degree in Luxury Product Marketing, Luxury Product MarketingElysées Marbeuf2014Bachelor 3ème année Marketing des Produits de Luxe, Marketing des Produits de Luxe