Freelancer profile translated to English.

Description

I am a journalist with more than 10 years of experience in marketing, strategy, and content, helping companies and brands structure their value proposition, define their key messages, and build actionable plans that connect with the business.

I specialize in designing clear, sustainable, and executable strategies, aligned with the commercial and positioning objectives of each client.

Strategic planning and business plans: development of roadmaps, market analysis, definition of value propositions, positioning, and offer structure.

Strategic content writing: brand manifestos, website texts, scripts, commercial pieces, automated content, and editorial materials.

Marketing and communication strategy: definition of target audience, message architecture, funnel, channel plan, and tactical roadmap.

Support for founders, marketing teams, or product leaders who need clarity and structure.

I work with a practical approach, business vision, and high editorial standards. I get involved with projects from strategy to execution, providing criteria, order, and direction.

Languages

English
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Dynatrace
LATAM Field Marketing Manager
April 2021 - March 2025 (3 years and 11 months)
• Collaborated in increasing qualified lead generation by 30% through segmented multi-channel campaigns (in-person events, email, paid media, webinars), considering the strategy, the target of the AB C level brand, and decision-makers.
• Increased the adoption of new digital services in the region by 25% through digital campaigns targeted at brand users and prospects to increase the level of services delivered.
• Led external teams in each country in the market entry strategy (Colombia and Bolivia), resulting in a significant increase of 50%' in brand positioning and doubling of qualified leads.
• Coordinated joint actions with key strategic alliances and partners in the market, integrating Go-To-Market and sales strategies via marketplace through joint multi-brand events that generated +200 attendees with a 10% conversion
Mercer Consulting
Digital Marketing Coordinator – LATAM
August 2018 - March 2021 (2 years and 7 months)
• Collaborated with the Marketing team to increase the prospecting of qualified leads for each territory from digital channels, achieving a 15% increase.
• Contributed to the increase and selection of the specific buyer target of the digital community in the company's corporate accounts by almost 60%, analyzing the Customer Journey on the WEB and creating strategies adapted to the level of knowledge and purchasing power of the audience.
• Improved the website and traffic conversion rate by implementing a correct flow and monitoring of MQLs from the organization's website, decreasing the bounce rate by 30%.