About Jessica
English
Fluent
French
Native or bilingual
Experience
- SolvayDigital MarketingCHEMICALFebruary 2019 - Today (7 years and 4 months)Paris, France- Development of a communication strategy for the website, with partner magazines and on social media.- Writing B2B content, following interviews with experts on niche topics.- Educational content to drive traffic to our site.- Promotional content to convert visitors into prospects.- SEO optimization of content for Google.- Writing in English and French.
- ItinerisSEO Strategist & Content WriterDIGITAL AND ITJanuary 2017 - July 2017 (6 months)Cité de Londres, United KingdomWebsite Optimization:- SEO Audit: technical audit, indexing, keyword selection, SEO best practices, competitive analysis.- SEO Strategy: roadmap of improvements to be made on the site based on audit priorities and client priorities.- SEO Implementation: On the client's website.Content Creation:- Creation of product pages, articles, blogs, and social media posts.- SEO optimization of content to drive more traffic and improve conversion on the site.Other tasks:- Competitive intelligence- Market analysis- Submission of businesses to online directories (backlinks).Result: Visibility on the first page of Google for most clients within 4 months.
- AtosDigital Consultant / WebmarketingCONSULTING AND AUDITSSeptember 2017 - August 2018 (1 year)Paris, FranceDigital strategy consulting for large companies.- Market analysis- Competitor analysis- Webmarketing Strategy / Roadmap for major accounts
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Education
- MASTER DIGITAL BUSINESSParis School of Business2018Cours de : - SEO (audit technique, choix des mots clés, Google best practice, indexation, veille concurrentielle, livrable et implémentation des priorités de l’audit). - Web Analytics - Réseaux Sociaux - Stratégie des entreprises en ligne
- Online Certificate - Data AnalyticsColumbia University2018Analyse de données / Probabilité & Statistique / Visualisation de la donnée / Interprétation de la donnée