Freelancer profile translated to English.

Description

With over 10 years of experience in business development, acquisition, and operational marketing, I support companies in structuring and optimizing their growth.

I work on both strategic and highly operational missions, with a results-oriented approach and a strong data culture.

My areas of intervention notably cover:

• Definition of B2B and B2C commercial strategy

• Structuring of commercial processes

• Management of sales and admissions teams

• Lead acquisition and conversion funnel optimization

• Operational marketing and multichannel campaigns

• HubSpot CRM: structuring, workflows, automations, reporting, and data quality

• Revenue Operations (Sales x Marketing x CRM)

• KPI construction and monitoring

• Optimization of customer and candidate journeys

• Cross-functional project management

I have managed national sales teams, structured high-growth organizations, and led transformation projects involving marketing, sales, and CRM tools.

I particularly appreciate developing environments where teams and processes need to be built, structured, and improved in performance.

I can intervene occasionally on a specific issue or support a company for several months in a part-time sales or marketing director role.

Industry field of expertise

Languages

English
Fluent
Portuguese
Conversational
Spanish
Basic
French
Native or bilingual

Workplace preferences

Can work on-site

Nantes (up to 50km), Paris (up to 100km)

Rocket School / Ecole Gustave
Sales and Marketing Director
EDUCATION AND E-LEARNING
October 2019 - Today (6 years and 9 months)
Paris, France
Key responsibilities:
Definition and management of B2C sales strategy.
Management of operational marketing for two brands.
National management of admissions and sales performance.
Structuring of Sales & Marketing processes.
Deployment and optimization of HubSpot (CRM, workflows, automations, reporting).
Construction of dashboards and KPI monitoring.
Coordination of cross-functional projects between sales, marketing, and IT teams.
Optimization of candidate journeys and conversion funnels.
Team management and support.

Expertise deployed:

HubSpot • CRM • Revenue Operations • Marketing Automation • Acquisition • Management • Reporting • Sales Operations • Growth Marketing
Sales Strategy Team Management Revenue Operations Acquisition Strategy Hubspot
Freelance
Recruitment Consultant / Trainer in HR fields (Freelance)
HUMAN RESOURCES
January 2019 - Today (7 years and 7 months)
Paris, France
Recruitment consultant: supporting various clients in recruitment management, implementing new sourcing methods, etc.
Recruiter for various roles: store managers, managers, department heads, real estate agents, business developers, growth hackers, sales representatives, project managers, freelance professors, editors, central functions, etc.
Recruitment training for HR departments
Writing specialized recruitment articles
Recruitment Headhunting Sourcing
LMJ Conseil
Founder
HUMAN RESOURCES
January 2019 - Today (7 years and 7 months)
Nantes, France
Recruitment coach: I support and coach candidates in their job search.
Coaching on the following modules: job interviews, CV writing, social media presence, job searching, etc.
Social Media Management: Instagram, Facebook, YouTube, etc.
Creation of a website, a YouTube channel
Content creation: articles, videos, etc.
Coaching Human Resources Social Media Business Management