Description

With over eight years experience of running social channels and devising strategy for news and lifestyle publications from British GQ and Time Out to The Telegraph and BBC, I've steered through the Metaverse, Twitter Moments, Instant Articles and lassoed the likes of Instagram Reels, TikTok and Threads. I've also worked with content creators including Sophia Smith Galer on the strategy for her social media consultancy viralect, and worked brand-side with companies including QVC.

I'm also a well-versed journalist with travel, health, relationships, film and theatre bylines in publications including Teen Vogue, Cosmopolitan and Refinery29. I've even got to interview the occasional celeb. Tim Minchin - what a guy.

In my spare time you'll usually find me lifting baby weights at the gym, listening to the latest investigative podcast, watching a musical (56 and counting), at a country music gig or enjoying a Peroni at the pub.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Freelance
Social Media Consultant
January 2025 - Today (1 year and 5 months)
• Built the long-term social media strategy for Sophia Smith Galer's social media consultancy, viralect. It was my responsibility to stay abreast of evolving platform trends, tools & features & translate insights into digestible & actionable feedback for content creators. I also created video scripts & carousels
• Consulted on social media strategy for Cancer Research UK, Calibre, Fiorelli, The Rest is Politics & QVC
• Helped businesses including Hydro Industries & Operational Software elevate their social presence
• Oversaw social execution for podcasts including the Telegraph's Rugby Podcast & the BBC's Newscast
• Wrote travel & lifestyle articles for The Independent, loveEXPLORING, The Life of Luxury & Time Out
social strategy
Netmums
Social Media Lead
October 2024 - December 2024 (2 months)
• Led the social team, created social strategy, set organic & paid KPIs & oversaw creation & distribution
• Developed strategy for evergreen & timely franchises e.g. Parenting according to & news of the week
• Pioneered shareable & funny content ideas & formats e.g. weekly video explainers & trend-led memes
• Edited video scripts for talent & editors & created social templates & thumbnails for repeatable formats
• Tracked & analysed social performance & provided actionable feedback to refine strategy & output
• Worked on influencer marketing campaigns & negotiated deliverables e.g. Instagram collaborations
• Selected must-see podcast moments & edited & optimised short clips from the archives to re-share
• Created reactive trending content for social media e.g. Parenting Wrapped, the Autumn Budget
• Sourced talent & experts for video franchises & guests for Unfiltered & the Netmums Podcast
• Attended parliamentary events & conducted on-camera interviews e.g. Mayor of London, Sadiq Khan
• Built relationships with clients e.g. Centre Parcs/ALDI & delivered campaigns on-time & within budget
Client Management Interviewing Talent Sourcing trending content original franchises
Time Out
Senior Social Media Editor
July 2021 - January 2024 (2 years and 6 months)
• Project managed all social content output from pitch to posting by managing creative teams & stakeholders including editors, producers, content creators, videographers & commercial partners
• Monitored/analysed social media performance & translated data-driven insights into effective strategy
• Commissioned mini documentaries at video meetings on newsworthy, historic & zeitgeisty topics
• Wrote scripts & fact checked explainers e.g. Is London a celibate city? & new Overground line names
• Wrote questions & profiles on high-profile talent e.g. Luke Thompson, Tim Minchin & Yasmin Finney
• Developed the viral & sponsorable 'five star' video segment of the Love Thy Neighbourhood podcast
• Built & delivered client presentations for businesses including TfL, P&O Cruises & FREENOW
• Sourced content from multiple suppliers & ensured editorial output adhered to brand guidelines
• Shot & edited video content for Instagram & TikTok using Rode microphones & Motiv & CapCut apps
• Deepened engagement by launching audience reply carousels & asking for reader recommendations
• Doubled reach & increased video views by 85% on Instagram & doubled Gen Z audience in 2023
• Pitched 5/10 best performing Instagram videos of all time e.g. Poshco which earned 1.3 million views
• Created informative/witty TikTok videos surpassing 1M views e.g. Jurassic World + Covent Garden
• Introduced voxpops, sourced UGC & wrote & edited greenscreen scripts in Time Out's tone & style
• Managed & mentored a team of four, oversaw budget management, rotas & crisis communication
Project Management Branded content Commissioning social media reports social strategy