Freelancer profile translated to English.

Description

As a concrete example, I generated €100K in revenue for an e-commerce client on Amazon with an investment of €20K. This is the kind of result that summarizes my way of working: structured paid media campaigns, continuously optimized, and driven by an obsession with ROI.

Google Ads is my main playground: Search, Performance Max, Display, Remarketing, bidding strategies, optimization, etc. On Amazon Ads, I manage Sponsored Products, Sponsored Brands, ACoS/TACoS, Amazon SEO, A+ content, and the Buy Box. On Meta Ads, I work on audience segmentation, creative A/B testing, and ROAS optimization.

Beyond campaign management, I coordinate and challenge media agencies, manage reporting via GA4 and GTM, and optimize multi-channel budget allocation to maximize every euro invested.

My background covers agencies, advertisers, and consulting. I have worked in international markets and with luxury/premium accounts. I can be as strategic as operational depending on the mission's needs.

Bilingual FR/EN.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

WINSTELL
Amazon PPC Specialist
E-COMMERCE
May 2024 - October 2025 (1 year and 5 months)
Paris, France
Development and management of a profitable e-commerce strategy on Amazon FBA for a new brand launch, with a monthly advertising budget of €15,000.

**Actions**:

• Design and optimization of Amazon Ads campaigns (Sponsored Products, Amazon PPC) with structuring by match type (exact, phrase, broad).
• Implementation of a performance-oriented and profitable acquisition Paid Media strategy.
• Creation of a data-driven scoring model to identify high-potential niches (BSR, search volume, margin, competition).
• Deployment of advanced bidding strategies and A/B testing to improve ROAS and reduce ACoS.
• Amazon SEO optimization (keywords, product listings, visuals) to enhance organic performance and conversion.
• Financial modeling and profitability projections before launch.

**Results**:

• Significant improvement in ACoS and increase in ROAS.
• Growth in monthly revenue through Paid Media and Amazon SEO optimization.
• Identification of 3 e-commerce niches with high profitability potential.
Search Engine Optimization (SEO) Conversion Optimization E-commerce Strategy Sourcing Strategy Content Marketing
Weborama
Customer Success Manager
DIGITAL AND IT
November 2022 - October 2023 (11 months)
Levallois-Perret, France
Management and optimization of Paid Media campaigns for a portfolio of premium clients (Disney, Paramount, PUIG, Generali…), via the Weborama Studio platform, in an agency environment focused on performance and digital acquisition.

Actions:
• Operational management of 30+ simultaneous Paid Media campaigns (Display, Social, digital formats).
• Deployment of advanced data-based acquisition and targeting strategies.
• Daily monitoring of performance KPIs (CTR, CPC, conversions, ROI) and continuous optimization.
• Analysis of media performance and strategic recommendations to improve ROAS and investment profitability.
• Coordination with Data, Sales, and Creative teams to align media strategy and business objectives.
• Structuring of a commercial rate card to optimize the positioning of the advertising offer and support budget growth.

Results:
• Measurable improvement in Paid Media performance (CTR, CPC, conversion) across the entire portfolio.
• Upsell of advertising budgets through a ROI-oriented media strategy.
• 100% retention of premium clients through structured performance management.
Content Marketing Campaign Management Jira Advertising Campaign Performance Indicators
Canal+
Digital Product Manager
PRESS AND MEDIA
January 2021 - October 2022 (1 year and 10 months)
Boulogne-Billancourt, France
Responsible for the digital growth of Canal+ subscriptions (Africa, Overseas, Caribbean regions) with a focus on conversion, retention, and business performance.

Actions:
• Strategic management of digital acquisition and optimization of the conversion funnel.
• Redesign of user journeys and simplification of the subscription funnel to improve performance.
• Optimization of pricing pages and interfaces with a conversion-oriented approach.
• Deployment of A/B testing on CTAs, marketing messages, and UX to maximize conversion rates.
• Marketing coordination with strategic partners (Netflix, Disney+) including digital campaigns and SEO optimization.
• Data analysis of business KPIs (conversion, retention, churn, engagement) to guide marketing decisions.
• Cross-functional collaboration with product, marketing, and data teams to align digital strategy and ROI objectives.

Results:
• 20% increase in conversion rate in 6 months (2.1% → 2.5%)
• +4,800 subscriptions generated over the year through acquisition & journey optimization.
• -15% mobile bounce rate thanks to improved user experience.
Content Management Systems (CMS) Traffic Generation Editorial Content A/B Testing Content Marketing