Freelancer profile translated to English.

Description

I help brands and startups design more effective social media ads by focusing on what truly makes a difference: angles, messages, and creative concepts.

Alongside my role as Head of Marketing & Communication, I undertake targeted missions to help teams move beyond "more content" and produce ads that truly capture attention.

My approach combines:

– creative strategy

– audience understanding

– AI utilization for generating and testing more ideas

I undertake short, targeted missions:

• Creative audit of your existing campaigns

• Design of new advertising angles

• Creation of ad concepts (Meta, TikTok, LinkedIn)

• Video scripts and UGC formats

• Generation of creative variations using AI

👉 Objective: to help you produce more relevant ideas, faster, without relying solely on budget or volume.

I combine:

– a global marketing vision (Head of Marketing & Communication)

– a strong sensitivity to advertising creativity

– a pragmatic use of AI to accelerate ideation

I always work with a simple logic:

a good ad starts with a good idea.

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Le Connecteur
Head of Digital Marketing & Communication
BANKING AND INSURANCE
July 2023 - Today (2 years and 11 months)
Biarritz, France
Managed the marketing and communication strategy with a focus on designing high-performing campaigns and creating high-impact content.

– Defined communication strategies and campaign angles (organic & paid)
– Designed creative concepts (social media, brand content, video formats)
– Managed Social Ads campaigns (Instagram, LinkedIn, Google Ads) and optimized performance
– Worked on hooks, messages, and formats to improve creative effectiveness
– Supervised a team of 5 people and monitored performance
Paid Social Social Ads Communication Strategy Team Management Social Networks
Smillis
Digital Marketing Consultant
ENTERTAINMENT AND LEISURE
March 2019 - September 2019 (7 months)
Bordeaux, France
Contributed to structuring the sales and marketing strategy, focusing on offer positioning and message performance.

– Defined target audiences, offers, and sales arguments
– Wrote sales pitches and structured key messages
– Created conversion-oriented materials (pitch decks, talking points)
– Implemented performance indicators and tracked results
– Analyzed sales performance and continuously optimized
Sales Strategy Web Marketing Strategy E-commerce Sales
Les Partisanes
Co-founder and Marketing Director
FASHION AND COSMETICS
October 2013 - February 2019 (5 years and 4 months)
Paris, France
French-made women's watch brand / Sold to Charlie Paris Watch Group
Distribution network of 130 points of sale (Printemps, Citadium…)
€650K in revenue, 45% from the e-shop: An active digital community (23K followers on Instagram)

> Defined sales strategy in France and internationally
> Developed and managed the selective wholesale distribution network:
» Selected new products adapted to each point of sale and took orders
» Tracked and controlled orders, automatic replenishments, and implemented actions
» Participated in trade shows (Who’s Next, Maison& Objet, Premium Berlin)
> Analyzed performance indicators and optimized results
> Developed financing plans and cash flow budgets
> Recruited and managed the team
» Managed, coordinated, and trained the sales force
» Defined and monitored the achievement of individual and collective objectives, semi-annual evaluations
Web Marketing Strategy Community Management Communication Strategy E-commerce Team Management