About Jessica
- **Editorial strategy from A to Z**: to define your guidelines and structure your content creation.
- **SEO/GEO optimized blog articles**: to create content that is both relevant to your audience and visible on Google.
- **Newsletters**: to persuade your most hesitant prospects and retain your existing audience.
- **Landing pages, sales pages, and product sheets**: to attract your leads, overcome their objections, and demonstrate how your offer meets their needs.
French
Native or bilingual
English
Fluent
Experience
- 3D Friends LVCommunity ManagerCIVIC AND SOCIAL ORGANIZATIONSOctober 2024 - March 2025 (5 months)Riga, Latvia
- Definition of thesocial media strategyin line with the association's objectives
- Construction of thepersonato refine the messages for its Instagram and Facebook posts
- Formulation ofeditorial and visual recommendationsto improve the relevance of its texts, tone, and writing style on its social networks.
- MichelinSEO AnalystRAW MATERIALS INDUSTRYSeptember 2022 - September 2024 (2 years)Clermont-Ferrand, FranceManagement of the Group's B2B site natural referencing:
- Performance ofsemantic studiesto identify strategic queries for page positioning
- Conductingcompetitive analyses and SEO benchmarksto identify positioning opportunities
- Monitoringorganic visibilityandperformance analysisof the sites
- Formulation oftechnical recommendations
- Raising awareness among internal teams on SEO challenges and simplifying best practices
- **Deployment of SEO optimizations**: FAQ tags, title attribute on videos, meta variables in the Apostrophe CMS, hreflang tags
- Implementation ofcontinuous monitoringof SEO developments and search trends.
- Plume digitaleDigital Marketing AssistantDIGITAL AND ITMarch 2022 - July 2022 (4 months)Clermont-Ferrand, FranceSEOsupport for the agency's clients:
- Performance of semantic studies to identify positioning opportunities and guide their content strategy
Editorialsupport for the launch of Plume Digitale Formations:- Design of sales funnels aimed at guiding the prospect towards conversion
- Definition of the persona and key messages in line with the communication strategy
- Creation of content to animate the brand's social media
- Design of a launch advertising campaign on Instagram and Facebook, including the creation of visuals and persuasive texts.
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Education
- Master in ManagementESC Clermont Business School2024Spécialisation "Digital Marketing & Communication"
- Bachelor in International ManagementESC Clermont Business School2020
Certifications
- Generate Leads with a Digital Content Strategy - CopywritingLivementor2025
- Formaseo Level 1: SEO FundamentalsAbondance2022