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Jessica KowalskaJK

Jessica Kowalska

Digital Communication

€350/day
Bastia, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Jessica

❝ A true enthusiast and jack-of-all-trades, I have gained various experiences, both in agencies and with clients; creative studio, street culture webzine, startup, and e-commerce, covering editorial and digital.❞

• Design & New Technologies
• Travel & Nature
• Outdoor Sports
  • Spanish

    Conversational

  • Polish

    Conversational

  • English

    Conversational

  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Club Med
    Global Brand Content & Innovation Assistant
    TRAVEL AND TOURISM
    September 2018 - September 2019 (1 year)
    Paris, France
    Global Brand Content & Innovation Assistant I Global Marketing & Digital Technology

    ➔ Development and deployment of the Virtual Reality project (#ClubMed360)
    • Effectively deploy the VR/360° project, in conjunction with Business Units (BUs) and internal experts (PR, Social Media, Online Media, etc.)
    • Develop village content in coordination with BUs and villages: brief, synopsis, project monitoring, post-production, internal communication, etc.
    • Optimize the artistic direction of the films, in a continuous improvement dynamic, and in line with the new brand platform « Club Med, Amazing You ».
    • Develop new thematic content to meet the marketing/commercial challenges of BUs (in agencies, online media, events, etc.)
    • Deploy the « Google Street View » project: brief, project monitoring, BU and village coordination, post-production, internal communication, etc.
    • Contribute to maximizing the integration of this VR/360° and Google Street View content across the maximum number of touchpoints worldwide and throughout the customer journey.

    ➔ Create « In Real Life » experiences to strengthen brand proximity
    • Enhance the experiential and emotional aspect of the brand by implementing innovative initiatives aligned with the new brand platform.
    • Facilitate the implementation of new actions by BUs, villages, points of sale, etc.
    • Support and initiate the sensory and experiential amplification of the #ClubMed360 project (sensory, interactivity, live, experience, surprises, etc.).

    ➔ Open Innovation and partnership development
    • Regular monitoring of Brand Innovation, Brand Experience, Brand Content & Brand Communication topics.
    • Anticipate new technologies and opportunities to seize in line with the new brand platform « Club Med, Amazing You ».
    • Seek new partners to develop the ecosystem (e.g., Samsung)
    • Identify future opportunities and innovations for Club Med in terms of communication and experience.
    Brand Content Project Management Innovation Virtual Reality Post Production Branding Mobile Application Visual Communication Communication Strategy Digital Communication
  • Publicis Conseil
    Digital Project Assistant Manager
    DIGITAL AND IT
    September 2017 - August 2018 (11 months)
    Suresnes, France
    PUBLICIS CONSEIL
    NURUN PARIS

    We create the new and the better by blending data intelligence, creativity and design. We break the rules. We make new rules. The agency specializes in digital communication, strategies and transformation.

    We are the digital network of Publicis Communication. We are 4000 people in 15 countries. In France we are 450 people, at 133 avenue des Champs-Elysées, Paris.

    Major clients include Accor Hotels, Axa, BNP Paribas, Capgemini, Carrefour, Cetelem, Givenchy, Lancôme, Legrand, LG, L’Oréal, LVMH, PMU, Renault, Sanofi and SNCF.


    Account: Carrefour

    ➔ Responsibilities
    • Briefing and monitoring of creative and technical teams
    • Participation in the implementation of digital media campaigns
    • Contribution to the strategic evolution of the brand's digital platform: Website & Mobile Application

    ➔ Project Management:
    • Briefing and managing web designers
    • Daily production animation
    • Monitoring the evolution of Website & Mobile Application features
    • Participation in project steering committees

    ➔ UX Design & Customer Marketing:
    • Participation in choices regarding the architecture, sitemap, and content of the websites to be created
    • Design of wireframes and formatting of recommendations
    • Design and monitoring of Website & Mobile Application animations


    http://www.publicisconseil.fr/
    http://www.publicisnurun.fr
    Consulting Web Project Management Project Management
  • WILD MIX
    Project Manager
    DIGITAL AND IT
    September 2016 - Today (9 years and 9 months)
    Montreuil, France
    [CREATIVE STUDIO & DIGITAL]

    Project Management #Digital - #Interactive - #Publishing - #SEO - #SMO
    Web Project Management Project Management Web Design Digital Communication User Interface Design User Experience Design SMO

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Education

  • Master in Digital Communication - Level I (300 ECTS, 7 EQF) – RNCP Code: 24878
    ECS (European Communication School)
    2019
    • Culture professionnelle annonceur/agence • Stratégie annonceur/Stratégie agence : du brief annonceur au brief créa • Création d’une recommandation • Stratégie de communication • Stratégie média • Communication de crise • Construction de marque • Storytelling • Business developpement • Business english (ENG.) • Management entreprise/RH • Principle of marketing (ENG.) • Chiffres et lexiques du Web/Outils du digital • Créativité et innovation • Ecriture du Web • Enjeux du digital au sein des médias traditionnels • Juridique appliqué au digital • Management et gestion de projet • Méthode agile • Entreprenariat • Ergonomie du Web • Intégration • Growth hacking • Advergaming • Brand content • E-Commerce/E-marketing • E-Mail marketing • Luxe et digital • Marketing mobile/Territoire mobile • RP 2.0 • SEO • Social Media/CM • Social shopping • Stratégie d’influence digitale • Veille et e-réputation • Media planning • Traffic management • Media coaching • Personnal branding • Webdesign
  • BTS in Communication
    Cerfal
    2016
    Le technicien supérieur en communication est un généraliste connaissant les techniques de communication qui produit et commercialise des solutions de communication s'adaptant aux attentes de publics variés. Il coordonne, planifie, budgétise et contrôle les différentes tâches de communication : • Elaboration, suivi et contrôle des actions de communication • Promotion, image et identité de l’entreprise en communication interne ou externe • Production des supports de communication adéquats • Appels d’offres, négociation avec les fournisseurs • Actions de promotion et mise en oeuvre • Construction et vente des offres commerciales • Veille opérationnelle Enseignements professionnels : • Cultures de la communication • Projet de communication • Conseil et relation annonceur • Veille opérationnelle • Atelier production • Atelier relations commerciales Enseignements généraux : • Anglais • Economie • Droit • Management des entreprises • Espagnol

Skill set (30)

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