Freelancer profile translated to English.

Description

In recent years, I have managed marketing and communication projects that were not just about visibility, but about transformation. One example: managing a group-wide rebranding project across multiple companies. This involved not only a new visual identity but also consistently establishing a brand across different teams, locations, and communication channels, making it understandable both internally and externally.

Another focus of my work is the connection between strategy and operational implementation. For instance, I have developed and executed employer branding campaigns, from concept to the implementation of a large-scale out-of-home campaign in Berlin. The moment when the impact became visible was particularly exciting: increasing applications, growing social media channels, and direct feedback from people who had noticed the campaign in the cityscape.

What drives me is working on projects where many threads come together: different stakeholders, various communication channels, and clear goals. In these situations, I see my strength in creating structure, bringing people together, and reliably steering projects from idea to completion.

Today, I support companies as a freelance Marketing Project Manager in implementing complex marketing, brand, and communication projects, ranging from rebranding and campaign projects, to employer branding, to change and transformation communication.

If you are looking for experienced project management for marketing and brand initiatives that brings together strategy, communication, and implementation, I look forward to connecting.

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

BPG BUILDING PARTNERS GROUP GMBH
Senior Brand & Marketing Manager
CIVIL ENGINEERING
April 2022 - February 2025 (2 years and 10 months)
Berlin, Germany
Managed a group-wide rebranding project across multiple companies, including planning and coordinating the market rollout.

Conceived and implemented internal communication measures as part of a change process to support organizational changes.

Developed and managed an employer branding campaign for several branches to increase attractiveness as an employer.

Planned and executed an out-of-home poster campaign in Berlin to increase brand awareness.

Managed marketing projects across multiple locations and coordinated internal stakeholders as well as external service providers.

Developed and implemented multichannel marketing measures (offline, social media, internal communication).

Coordinated marketing and communication measures with management, specialist departments, and external partners.

Ensured consistent brand and corporate communication across various channels and locations.

Monitored and evaluated the impact of marketing measures based on reach, social media growth, and increasing application numbers.
Stakeholder Management Branding 360-Degree Communication Budget Responsibility Brand Strategy
ZEPPELIN LAB GMBH
Brand & Campaign Project Manager
CIVIL ENGINEERING
November 2018 - March 2022 (3 years and 4 months)
Berlin, Germany
Managed and implemented marketing and communication projects for innovation and digitalization initiatives.

Developed and executed communication and marketing measures to position innovation projects and digital solutions.

Planned and coordinated events, workshops, and formats for presenting innovation projects.

Developed storytelling and communication formats for the understandable communication of complex innovation topics.

Collaborated with interdisciplinary teams and coordinated various stakeholders.

Created and coordinated marketing and communication materials for internal and external target groups.

Supported the visibility of innovation projects through various communication channels.
Event Organization Project Management Branding Stakeholder Management Brand Communication