Jessica Hill

Throughout my career, I have developed communication for very different clients - from small businesses to international brands. This includes business equipment and regional advertising for craft and service businesses (e.g., Contrast Malerbetrieb, Raule-Stiftung), presentation and symposium concepts (e.g., Panasonic), and brand and communication concepts for the self-employed and small businesses.

An example: I conceived a complete appearance for a Tai Chi master.

Positioning, visual world, and communication direction. I deliver such concepts ready and implementable; whether the client realizes them themselves or with my partners is up to them.

What connects these works: I find the story that is already there, give it a clear direction, and make it communicable.

Branding & Brand Presence for Café Genusswerk

A café with substance and concept, initially without its own branding and clear presence. Together with an interior designer, I developed the visual identity from scratch: logo, brand presence in the store, and individual illustrations that give the place its own character.

From the initial direction to the cohesive overall image, so that Café Genusswerk is recognizable and feels like a single unit.

Today, I do exactly this for small businesses that have everything and often substance, skill, a real story

Just no clear communication and no one to guide them.

I provide the guidance: I tell you what makes your communication unclear and what makes it clear, develop the concept and direction, and coordinate the implementation with the right people.

What I help with:

Communication Consulting: what makes your message unclear and how it becomes clear

Concept & Direction: message, visual and color line, the right channels

Project Coordination: I brief and manage designers, photographers, production, so that the concept is implemented cleanly

Tidying up existing and finding new channels: sharpening what exists; becoming visible where you are not yet. Deleting if there is too much.

My foundation: Marketing and Communication professional, student of Communication Psychology, trained in illustration, photography, and design (Master Miami Ad School).

I don't implement it myself, but I know exactly what a good brief needs for the implementation to be right.