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Jessica GoodallJG

Jessica Goodall

Graphic designer and illustrator

€347/day
London, GB
3-7 years

Average response time: 1 hour

About Jessica

I'm Jessica, a digital designer and illustrator from London with over a decade of experience of working in the creative industry. Following my life-long love of creating art, I have built a strong skillset enabling me to work freelance as a designer. I create digital designs, websites, POS, branding, corporate reports, infographics, print ready artwork, packaging and bespoke illustration projects.

My background as a freelance costume illustrator in the film industry, has given me the experience and skills needed to execute briefs to the highest professional standards. In 2019 I retrained as a graphic designer at Shillington college and have since worked agency and in-house as a designer and illustrator. Life as a graphic designer has been a natrual fit for me, as I have an eye for detail and a solid understanding of art and design principles.

As a professional, I have high standards of each project I work on and take great pride in all my designs. Communication and clarity on each brief is the key to working successfully and harmoniously. My design school has taught me the best in-depth methods of approaching each project with research, moodboards and discussing themes for each key concept/ deliverables. I can work autonymously or as part of a team. I have confidence liasing with people to get the information needed and also to deliever and sell concepts/ creative solutions to clients. It almost goes without saying in this industry that I have experience working to tight deadlines and welcome constructive feedback. I am continually pushing the boundaries of my creativity, and am currently studying motion graphics at the School of Motion. It's a skill I will be able to bring to your projects while working freelance and bring a new and game changing dimension to my design work.

If you would like to discuss any project, big or small, please do not hesitate to get in touch. I welcome the opportunity to work together and look forward to connecting creatively.
  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Jess Goodall
    Freelance Designer & Illustrator
    ARTS AND CRAFTS
    January 2021 - Today (5 years and 5 months)
    • Freelance designer for Green Isle and Donegal Catch frozen food companies in Ireland. Creating social content, internal presentations, emails, campaigns and a brand refresh and guidelines.
    • Website design for Green Isle and working with the lead digital marketing
    manager and developer to bring the re-branding to the new website in 2021.
    • Creating brand identities for small businesses such as logo design, social templates, brand guidelines, website design and illustrations to be used for the branding.
    implementing branding on websites and packaging in 2021 - 2022.
    • Bespoke illustration pencil drawings and watercolours.
    • Illustrations of hand drawn pet portraits.
    • Fine art acrylic landscape paintings.
    Adobe Illustrator Branding Marketing Social media Artistic direction
  • Belazu Ingredient Co.
    Graphic Designer & Illustrator
    RESTAURANTS AND FOOD SERVICE
    March 2020 - September 2022 (2 years and 7 months)
    London, United Kingdom
    • Packaging design with bespoke illustrations for both Belazu retail and Costco
    products under the name of Fresh Olive Co.
    • Creating illustrations, food illustrations, infographics and icons that became part of Belazu's branding and visual language and social media.
    • POS design; leaflets, brochures, banners, recipe booklets, events display, in
    store displays, new product launches etc.
    • Campaign creation and roll-out across both digital and print touch-points from
    ideation and brainstorming stages to completion.
    • Events design and artwork for online masterclasses, charity cook-alongs and in person food festivals, such as Taste of London.
    • Email design highlighting weekly content, competitions and promotions.
    • Social media content creation on a daily basis for promos and events.
    • Website banners for promotions and display adverts for paid socials.
    • Print ready artwork for shop POS displays for Waitrose and Planet Organic.
    • Maintaining brand consistency when working in-house and with external agencies.
    • Photoshoot on-set experience assisting the photographer, for monthly food
    recipe shoots and help creating pack-shots.
    • Creating internal comms including yearly reports, infographics, large scale posters.
    • Envirographics including signage for the warehouses and outside large-scale signs.
    • Moodboards and design concepts for photoshoots and themed campaigns.
    • Communication with other departments and working across different touchpoint of the business to create graphic design needs, big projects or small essentials.
    • Involved with the pitch stages of the rebrand.
    Illustration Print graphic Webmarketing Graphic Moodboard Design Thinking
  • Pistachio Design
    Junior Digital Designer
    DIGITAL AND IT
    June 2019 - December 2019 (7 months)
    Marlow, United Kingdom
    • Print and digital design, working closely with account directors and delivering artwork in a timely manner.
    • Website design for leading integrated systems company BMSI.
    • Supporting SAS technology's global creative services both print and digital.
    • Designer for accounts: Snow, SAS Milwaukee Power Tools, Network
    Rail and BMSI.
    • Brand Refresh concept and logo design for Pistachio agency. Including design of a new responsive logo, colours and style.
    • Concept and digital art for pitches and events space proposals.
    • Social media content created and web banners artwork for Snow.
    Marketing Branding Digital communication Illustration Webdesign

Recommendations

FU
José LabordaJL
FU
+3
Former user and 5 other people have recommended Jessica

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Education

  • Illustration, First Class BA Honours Degree
    Birmingham City University
    2012
    Illustration, Visual Communication degree, First Class BA Hons Degree. In the first year we studied the three main disciplines of Graphic Design, Photography and Illustration. I went on to specialise in illustration and in the third year, concentrated on Fashion Illustration.
  • Fine Art BTEC National Diploma
    Amersham & Wycombe College
    2009
    Fine Art BTEC National Diploma studying all disciplines of Fine Art including; life drawing, painting, screen printing, sculpting, drawing, graphic design, photography and history of art. I specialised in painting and illustration.

Skill set (39)

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