Description

I operate as a one-woman creative agency to support business with branding services from strategy, light marketing to production, Webflow development, photography and graphic design for SME-Medium enterprise B2C Business.

I like making things and solving problems. I work with people and businesses to take ideas, fix what’s not working, and turn them into something real - through branding, websites, content, and campaigns. I'm adaptable and enjoy working at a variety of levels.

With over 8 years of professional experience across both international and UK projects, I’ve worked across a range of industries. I’ve worked across B2C brands in hospitality, medical, product, and luxury sectors, adapting my approach to suit each client while maintaining a strong, consistent standard of work.

My approach is quite hands-on combining creative direction with execution. I always provide a clear approach to my projects before initiation because I believe alignment is vital to delivering work that is clear, cohesive, and effective.

I pride myself on my work ethic, enthusiasm, and ability to deliver!

Industry field of expertise

Languages

English
Native or bilingual
Indonesian
Basic

Workplace preferences

Can work on-site

Hull (up to 50km)

NE Services
Product Designer & 3D Sculpter
DIGITAL AND IT
October 2023 - January 2025 (1 year and 3 months)
Hull, United Kingdom
Led full product development - from concept and market research through to 3D design, production, and brand messaging.
Product Development 3D modeling Brand content
Freedom Festival Arts Trust
Design Lead & Web Consultant
DIGITAL AND IT
March 2022 - Today (4 years and 3 months)
Hull, United Kingdom
Aligned the festival brand and restructured the website to improve clarity and navigation. Designed the festival brochure, illustrated cover artwork, and developed a video exhibition platform. Directed and produced a documentary featuring female refugee artists, commissioned by the Imperial War Museum.
Illustration Graphic Design Creative direction Print graphic
Smashed Crab Software
Teamplanner Creative Consultant
DIGITAL AND IT
June 2021 - November 2022 (1 year and 5 months)
Sheffield, United Kingdom
Led product and brand design for Teamplanner Software, shaping a clear and cohesive visual identity across both the product and wider business. Worked closely with stakeholders to define the brand direction, ensuring consistency across all touchpoints and aligning the product with its intended market position.

Developed UI mockups and interface designs that translated the brand into a functional digital experience, focusing on clarity, usability, and visual consistency. Created comprehensive style guides to support ongoing development, enabling a scalable and maintainable design system for the team to build from.

Alongside design, built the marketing website in Webflow, bringing the brand and product together into a single, accessible platform. Structured the site to clearly communicate the product offering, improve navigation, and support user understanding. Ensured the final build reflected both the visual identity and the practical needs of the business.

Worked across both creative direction and execution, taking the project from early concept through to delivery. Balanced design thinking with hands-on production, ensuring ideas were not only well-defined but fully realised.

The result was a unified brand and product presence that improved clarity, strengthened visual consistency, and provided a solid foundation for future growth and development.
Web Design & Webflow Development Graphic Design Product Development Creative direction