Jessica Doria

Owned and designed customer-centric experiences across Category, Sub-Category, and Product Pages, working across visual design, UX/UI, and product requirements. Balanced creative excellence, brand consistency, and design system standards in close collaboration with product and marketing teams.

• ● Led the Donation Project end-to-end, shaping the creative direction and campaign experience in collaboration with the country manager and presenting outcomes to senior leadership.

• ● Art directed the King's Day campaign using cultural insight and localized storytelling, increasing traction by 12% vs. central creative. Facilitated cross-functional brainstorming sessions to align on creative direction, priorities, and campaign strategy.

• ● Co-created a cross-market "Customer Favorites" campaign with fellow creative leads, driving product relevance and strengthening sales performance.

• ● Launched 10 brand newsletters showcasing Vistaprint services and customer stories to build engagement and brand loyalty.

• ● Mentored a junior designer through continuous feedback, design guidance, and training to support their development.

• ● Created online and mobile ad campaigns across Facebook, Instagram, Pinterest, and LinkedIn, translating marketing strategy and audience insights into visually engaging designs.

• ● Contributed to the development of design systems, UI libraries, and campaign guidelines to improve creative quality and consistency.

• ● Collaborated with cross-functional teams to align creative with brand strategy, market needs, and customer journeys.

• ● Contributed to creative process innovation through concept exploration, tech integration, and agile workflows.

• ● Co-organized internal creative talks and workshops as part of the Creative Inspiration Program.