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Jessica BurelJB

Jessica Burel

HR Director Group

€1,200/day
Bordeaux, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Jessica

Expert HR Director in multi-site and high-growth environments, I specialize in structuring the HR function, managing transformations, and building high-performing cultures.
I combine strategic vision, hands-on experience, and coaching to help organizations achieve greater efficiency, consistency, and sustainable engagement by placing people at the heart of change.
Today, I work as both a Group HR Director and a senior HR consultant. I also coach executives and managers individually in contexts of transformation, new role onboarding, or professional development.

Key Skills:
✅ HR Structuring & Transformation
✅ Social Dialogue & Relations
✅ HRIS & HR Digitalization
✅ People Analytics & HR Data
✅ Talent Management & Development
✅ Employer Branding & Acquisition
✅ Company Culture & Engagement
✅ M&A & HR Integrations
✅ CSR & Mission-driven Company
✅ Coaching & Management
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Bordeaux (up to 50km)

Experience

  • TÉO
    Group HR Director
    MEDICAL
    June 2023 - November 2025 (2 years and 5 months)
    Bordeaux, France
    • Group HR Function Structuring: Harmonization of HR practices across all sites, HR transformation steering
    • Digitalization: Selection and deployment of a group HRIS, streamlining HR processes
    • Social Dialogue: Creation and management of the first group CSE, management of social climate and legal compliance
    • Talent & Culture: Key recruitments, development programs, and creation of the podcast "Rétines & Pupilles" to foster the medical culture of headquarters and paramedical teams
    • M&A: HR integration of ophthalmology practices across France
    • Leadership: Management of a multidisciplinary HR team and steering of HR data
    • CSR: Steering the transition to a mission-driven company (articles of association filed in 2025)
    HR Structuring Talent Management talent-management-and-employee-development Fundraising Company Culture
  • Big Mamma
    People Leader
    RESTAURANTS AND FOOD SERVICE
    September 2019 - May 2023 (3 years and 8 months)
    France
    September 2019 – May 2023 (4 years) | €400M Revenue | 1500 Employees

    TALENT ACQUISITION DIRECTOR (Group)
    • Recruitment: High-volume acquisition strategy (1200 people/year)
    • Employer Branding: +15K followers on LinkedIn & Top Startups 2021

    FRANCE HR DIRECTOR
    • HR Strategy: Management of social climate and retention improvement
    • HRIS: Deployment of a group HRIS, structuring and streamlining of HR processes
    • Best Place to Work: Overhaul of onboarding and employee experience. Strong commitment to diversity and gender equality
    • Engagement: Building and fostering a strong human culture, D&I programs
    • Benefits: Creation of a management package for 100% of employees
    • Monitoring and steering of key HR indicators: Turnover, onboarding, training, performance, and development

    TALENT MANAGEMENT & ENGAGEMENT DIRECTOR (Group)
    • Talent Management: Performance (talent mapping) and development (training programs and internal mobility)
    • Engagement: Steering pulse surveys and group culture programs
    Talent Management HR Structuring HR Transformation Human Resources Recruitment
  • L'ORÉAL
    International & France Marketing
    FASHION AND COSMETICS
    January 2009 - January 2019 (10 years)
    Paris, France
    10 years of experience in operational marketing and development within international brands (Lascad, L'Oréal Paris, Garnier, L'Oréal Professionnel).
    • Strategic Marketing: brand creation, digital strategy, country coordination & global launches.
    • Product Development & Communication: product innovations, TV & digital campaigns, rebranding
    • Market Activation: product range management (Dop, Vivelle Dop, Narta…), sales forecasting, business steering
    • Management: supervision of multicultural marketing teams.
    Branding Marketing Social Media Project Management Digital Communication

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Education

  • Master 2 Coaching & Professional Development
    IAE Bordeaux
    2025
    Master 2 Coaching & Développement professionnel
  • Master in Management & Business Administration
    Sciences Po
    2009
    Mention B Master Management & Gestion des Entreprises

Certifications

  • Coaching and Professional Development
    IAE
    2025
    Professional Coaching Executive Coaching Group Coaching Individual Coaching Manager Coaching

Skill set

Categories