Jessica Borel

Hello,

My name is Jessica Borel, I am a freelance Social Media Manager & Content Strategist, specializing in content creation and social media strategy for brands with strong identities, particularly in the cosmetics, science, lifestyle, and wellness sectors.

For over 4 years, I have been helping brands develop their digital presence with an approach that is strategic, creative, and performance-oriented.

I enjoy creating content that has meaning, tells a story, and aligns with a long-term vision, while remaining deeply aligned with the DNA of each brand.

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SOCIAL MEDIA & COMMUNITY MANAGEMENT

Strategic audit & analysis

Definition of social media strategy (positioning, editorial lines, formats, objectives)

Development of complete editorial calendars

Content creation: visuals, photos, videos, Reels

Management and activation of partnerships & influence

Performance monitoring and continuous optimization

👉 Always in line with your brand identity, your values, and your business challenges.

CONTENT CREATION & UGC

Creation of visual content and UGC (photos, videos, social-first formats)

Filming and editing Reels (storytelling, trends, interviews...)

Creation of visuals via Adobe Suite & Canva Pro

Photo retouching and visual optimization, including via AI-assisted retouching tools

👉 Adaptation of content to the codes and performance of platforms

ARTISTIC DIRECTION & SET DESIGNER

Conception of artistic direction and visual universe (moodboards etc.)

Organization and coordination of shoots (production)

Selection and purchase of accessories

Set design

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Today, I work as a true partner to brands, with a global vision: strategy, image, content, and storytelling.

Do not hesitate to contact me so that we can build a solution adapted to your needs together.

See you soon,

Jessica