Jessica Adelson

1:1 and group coaching

Helping clarify their positioning and create a profitable content strategy

Goal: Double their revenue via Instagram

Specialty: results-oriented pedagogy, motivating and direct tone

Instagram account management (especially paramedical)

Content creation (reels, carousels, stories, lives)

Performance analysis and strategic adjustments

Optimization of visual and editorial branding

Definition of tailor-made action plans to increase visibility and sales

Collaboration with influencers (particularly in the music sector)

Implementation of digital campaigns and influence actions

Digital project management (e.g., training project, artistic development…)

Creation of educational content (e.g., mini-masterclass on Instagram account audit)

Writing strategic e-books

Skill transfer on: the algorithm, content types, performance analysis, etc.

Community Management

Content creation and publication for physical businesses

Writing customer reviews with an engaging and human tone

Deployment of local campaigns (partnerships, stories, product highlights)

Major Clients: Orange Caraïbe / Groupe Des Hôtels et des Îles

► Development of online media campaigns (Facebook Ads, Google Ads, Twitter Ads) for major clients

► Brand strategy implementation

► Monthly and quarterly KPI monitoring

► Analysis and statistical report preparation

► Coordination of technical and marketing teams

► Writing communication plans and strategic recommendations

► Development of schedules and budgets

► Validation of digital strategies and editorial lines

► Response to public tenders

► Understanding needs, assessing technical feasibility of projects as well as their relevance

based on the economic web environment, client company strategies, and web trends

► Development of a digital growth strategy for the brand: Conception of the Dermina editorial line. Development of e-influence and e-reputation strategies: identifying and retaining opinion leaders. Implementation of newsletters via the Klaviyo tool.

►Management of Facebook, Instagram, and LinkedIn advertising campaigns: Ad targeting, conception, weekly and monthly performance reports.

► Monitoring and development of brand awareness on the web. Creation of digital campaigns for actions such as our participation in Victoires de la Beauté 2020. Optimization of SEO on the e-commerce site. Management of the creation and production of articles on the e-commerce site.

► Competitive intelligence and market analysis #Cosmetics. Ensuring competitive intelligence and analyzing new consumer behaviors to determine current trends. Qualifying the impact of new digital trends on existing products and services.

► KPI analysis and monitoring. Tracking results in terms of acquisition and ROI for Facebook Ads, the e-commerce site, and newsletters. Proposing new tools for more effective monitoring. Management and monitoring of the Facebook Ads budget.

► Internal digital audit: Dermina. Analysis of the consistency of the digital strategy for implementing new acquisition levers.

► Team management. Proposing internal projects. Planning and coordinating various projects