Freelancer profile translated to English.
Back to original languageAbout Jessica
🏆 6+ years helping stakeholders turn influencer investments into growth drivers.
✅ 3.5 average ROAS on Influence & Paid campaigns
🏅 Expert in ROI-driven influence, affiliate marketing & marketing strategies
👥 Clients: De'Longhi, Filorga, Nespresso, Aime Skincare, Lacoste, Typology, Schneider, nutribullet, Kenwood, Braun, Monoprix, Volvo, Petit Bateau, MMA..
70%
This is the % of influencer budgets still spent without real ROI measurement.
You invest in influence, media, marketing
But something is stuck:
- Influence remains confined to brand awareness, without real ROI measurement.
- Your investments lack orchestration and optimization.
- Your strategies don't generate enough leads, customers, and sales.
Now, imagine…
- A complete tailor-made strategy that meets your business objectives.
- A clear roadmap and forecast: your challenges are understood and profitability goals are set.
- Performance-driven campaigns, with every € invested generating a measurable return.
- A powerful talent mix, designed to attract and convert
What we can build together:
- Performance-Driven Influence
- Media & Marketing Strategy
- Affiliate & Partnerships
- Activation & Acquisition: multichannel campaigns, qualified lead generation
- Data & Monitoring: Looker, Power BI, Excel, data analysis, visualization & recommendations
Working with me looks like this✨:
1. Audit → understand your challenges, analyze the existing situation
2. Strategy → build a clear plan and a profitability-oriented roadmap
3. Activation & Monitoring → deploy campaigns & activate the right levers
4. Measurement → track your KPIs in automated reports (Looker Studio, Power BI)
5. Optimization → scaling
Let's talk: I'll help you turn your budgets into performance drivers 🤝🏼
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Lyon (up to 50km), Saint-Étienne (up to 50km), Montpellier (up to 50km)
Experience
- De'Longhi groupInfluence ManagerNovember 2025 - Today (7 months)Paris, FranceGlobal management of the brand & performance influence strategy for De’Longhi group brands (De’Longhi, Kenwood, Braun, nutribullet) with both a premium and data-driven approach.Premium Influence & Brand Strategy
- Management of influence strategies: VIP, branding, ambassadors, performance, e-retail
- Structuring creator pools by brand, in line with positioning
- Management of long-term partnerships, VIP activations, and high brand image value operations
- Supervision of e-retail influence activations
- Oversight of creator communications: storytelling, key messages, brand safety
Performance, Data & Business Monitoring- Management of performance-driven influence programs (affiliate / ShopMyInfluence)
- Structuring tracking and performance measurement: creation and setup of Influence within analytical tools & environments
- Implementation of a unified data framework
- Design and deployment of a centralized performance dashboard (Looker Studio)
- Monitoring and analysis of business KPIs: revenue, costs, CPA, ROI, CAC
- Performance analysis and business-oriented strategic recommendations
Coordination & Governance- Coordination of agencies, HQ teams, and local stakeholders
- Contribution to strategic key moments: sales, Black Friday
- Publicis GroupeClient DirectorMay 2025 - Today (1 year and 1 month)Paris, FranceMy key responsibilities:• International cross-functional management: Managing project managers, coordinating local teams, and supporting markets in strategy implementation and execution• Strategic and operational campaign management: contact plan, targeting, segmentation, A/B testing, KPI definition & analysis• Production and delivery: Implementing strategic plans, creative supervision, production monitoring, asset delivery to each country• Analysis and reporting: macro/micro performance monitoring, insights, optimization recommendations..• Multi-expertise collaboration: working synergistically with data, strategic planning, production, creative, and tech departments
- Jessica Abrial ConsultingConsultantCONSULTING AND AUDITSJanuary 2025 - Today (1 year and 5 months)Paris, FranceKey responsibilities:
- Supporting teams in defining their marketing & business strategy
- Designing annual marketing roadmaps: business objectives, KPIs, media plans & profitable forecasts
- Managing acquisition campaigns
- Developing and implementing CRM & automation strategies
- Influence and performance consulting: structuring ROI-driven influence campaigns, activating partnerships, affiliate management.
- Data analysis & visualization (Looker Studio, Tableau, Power BI, Excel) for business performance monitoring
- Coaching and training internal teams on digital marketing, CRM, and data best practices.
Project examples:- Launch and development of Tenex, an HR SaaS platform: 360° communication & acquisition strategy, media plan, conversion funnel definition, branding, and positioning.
- Ad-hoc consulting for clients in the health, beauty, luxury, and tech sectors: structuring their marketing mix, strategic recommendations, and performance optimization.
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Education
- Hubspot Social Media / Hubspot Inbound Marketing / Google Analytics / Google Ads / Hubspot CRMKEDGE2021
- Master in Digital Marketing & DataKEDGE Business School2022