Freelancer profile translated to English.
Back to original languageAbout Jesse
Hi, I'm Jesse 👋🏾
Yourtechnical partnerwhen you don't have your own web team.
I primarily help small and medium-sized businesses build, optimize, and ensure their websites are found online.
I bring 10+ years of experience from the corporate and marketing worlds. So, I not only understand the technical side but also how businesses and organizations think.
My areas of expertise:
🔧 Web Development & Engineering:Newly built websites, improvements to existing sites, or custom solutions with custom code or tools like Webflow, depending on what makes sense for you. I'll honestly tell you what the right choice is if you need guidance.
⚡ Performance & Maintenance:In-depth Core Web Vitals optimization, security monitoring, content updates, and technical troubleshooting. I've helped many clients achieve noticeable and sustainable improvements in loading times, rankings, and hosting costs (focus on Webflow).
🗺️Digital Strategy & Process Improvement:I'll help you figure out which tools your business truly needs and implement them in a way that your team can work with.
Completed client projects (selection) for the following companies: DocsAutomator, Asset One, AdvisorFinder, Ordinary Folk, and many more.
More details and references at jessekhala.com, or contact me directly, I look forward to hearing from you!
German
Native or bilingual
English
Native or bilingual
Can work on-site
Berlin (up to 50km), Hamburg (up to 20km), Köln (up to 20km), Düsseldorf (up to 20km)
Experience
- DocsAutomator UG (haftungsbeschränkt)Programmatic SEO & Page Speed OptimizationsSOFTWARE PUBLISHINGNovember 2025 - January 2026 (2 months)Berlin, GermanyFor this SaaS project, I scaled organic traffic through a holistic SEO and content strategy, ranging from the strategic creation of over 100 blog articles and automation to technical optimization.Project tasks:
- Keyword research, topic definition, and content creation for 100+ blog articles for the SaaS product
- Automation of publishing via Webflow API
- Fixing errors in Google Search Console to improve organic search results
- Reporting, success measurement, analysis
- AdvisorFinder LLCPage Speed OptimizationSOFTWARE PUBLISHINGAugust 2025 - August 2025Berlin, GermanyIn this project, the focus was on noticeably improving the loading times for an existing Webflow website. The goal was to specifically maximize the performance of the most important pages to optimize the user experience and strengthen the technical foundations. Through a very structured and detail-oriented approach, clearly measurable results were achieved within just two weeks.Project tasks:
- Analysis and targeted technical optimization of the 20 most visited subpages
- Significant reduction in loading times with an average improvement of over 50%
- Detailed technical work to increase performance directly within the Webflow environment
- Ensuring a smooth process through continuous and proactive communication with the client
- Ordinary Folk Studio, Inc.Webflow Data Consumption OptimizationDIGITAL AND ITJuly 2025 - August 2025 (1 month)Berlin, GermanyIn this project, the focus was on efficiently reducing data consumption to save the client from an expensive upgrade to the Webflow Enterprise plan. By using a custom-tailored automation solution, bandwidth was optimized sustainably without compromising the visual quality of the website. It was particularly important to me to convince with calmness, clarity, and transparent communication, even during a fast-paced project phase.Project tasks:
- Development and implementation of a custom-programmed automation for precise website analysis
- Identification and targeted compression of the most storage and bandwidth-intensive assets
- Sustainable reduction of Webflow bandwidth for direct cost savings for the client
- Smooth project management and clear coordination in a very dynamic work environment
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Education
- Bachelor: Media Culture Studies / Media PsychologyUniversity of Cologne2015Während meines Studiums an der Universität zu Köln lag mein Fokus auf - Auswirkungen interaktiver Medien (Spiele) auf Persönlichkeitsmerkmale und Motivation - Digitalisierung der Gesellschaft, Gamification, Zukunftsforschung Das Thema meiner Bachelorarbeit war: Kompetenz +1 : Eine medienpsychologische Studie zur Motivationswirkung von Erfolg und Misserfolg in interaktiven Medien am Beispiel einer Gaming-App (Note 1,7)