Freelancer profile translated to English.
Back to original languageAbout Jerome
I help brands, media, and players in trail running and running to inform, advise, or convert their audience through expert, educational, and terrain-based content.
Specializing in endurance sports and the mountain environment, I create in-depth content with high added value: useful for readers, high-performing for SEO/GEO, and credible for your brand image.
My creative and investigative profile allows me to excel in finding new ideas and trending content.
My services
1/ Strategy & editorial
- Definition of editorial line
- Editorial calendar
- Content & SEO / GEO strategy
2/ Expert content
- Comprehensive guides & educational ebooks
- Long-tail SEO articles
- Pillar content
- Newsletters
- Linkedin carousels
Example topics: training, mental preparation, equipment choices.
3/ Field & inspirational content
- Itinerary narratives and outdoor experiences
- Equipment tests & usage feedback
My key experiences
- Writing blog articles on gentle mountain activities for Intersport
- Structuring the editorial line of a trail brand (Wise trail running) and managing a Facebook page (brand launch)
- Writing a white paper: The guide to the eco-responsible athlete and managing the social media communication plan
- Leading a content strategy training for an outdoor industry incubator (Outdoor Sport Valley)
- Blogging about my passion for trail and running for over 10 years
- Trail running coach and mental trainer within the Summit coaching structure
I master the use of artificial intelligence (Claude cowork) and SEO semantic optimization tools (Thot SEO, yourtextguru).
I am available for freelance assignments: expert writing, editorial strategy, and content for trail running and running.
English
Fluent
French
Native or bilingual
Can work on-site
Grenoble (up to 50km), Lyon (up to 30km), Annecy (up to 30km)
Experience
- Solalio
On Malt
SEO Web WriterENERGY AND UTILITIESNovember 2023 - May 2024 (7 months)Text rewritingSEO web writing of several technical articles of 1000 words.Topic: renewable energy, photovoltaics. - ekWateurSEO Web WriterENERGY AND UTILITIESApril 2021 - September 2021 (5 months)Based on keyword research, writing about twenty blog articles on the theme of photovoltaics and self-consumption.SEO text optimization through semantic enrichment.
- Blog reveurdetrail.frBloggerSPORTSJanuary 2015 - Today (11 years and 6 months)I designed and created a WordPress blog about my passion for trail running.Objective: develop my skills, build connections, and fund my passion1/ Creation of the site's editorial line and article writing➡️ Over 100 articles published to date2/ Traffic development via SEO, Twitter, and Facebook➡️ Approximately 50,000 annual visits3/ SEO strategy: content optimization and backlink research➡️ 80% of traffic from SEO4/ Writing a white paper to capture email addresses, copywriting of the registration page and a pop-up➡️ Over 1,500 subscribers5/ Monetization and partnership strategy
Reviews
S
Sabrina
valence romans tourisme
Reviewed on 11/7/2019
Jérôme has a good understanding of our issues and has adapted to our constraints and topics. Excellent communication. A pleasure to work with him.
Romain
Opcadia
Reviewed on 11/22/2018
Jerome is really flexible and available to move forward with web writing projects!
Recommendations
FU
FU
+4
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Education
- FormaSEOAbondance2019SEO
- Digital Marketing CertificationINSEEC Lyon2017
Certifications
- Digital Marketing CertificationINSEEC Lyon2017