Freelancer profile translated to English.
Back to original languageAbout Jerome
Passionate about artificial intelligence and its integration into communication strategies, I co-foundedGensai.aiin 2025, a studio dedicated to developing digital solutions integrating AI: chatbots, RAG, Workflow, AI agents, personalized assistants, computer vision...
Graduated with anMBA in Artificial Intelligence Project Management(Institut Léonard de Vinci), I focused my thesis on AI acculturation in companies, a subject at the heart of my current consulting and support missions.
With a dual background inbusiness school (IPAG)and multimedia school (IESA), I have built my career around digital, corporate, and event management.
At theTBWA group, I created and managed two entities specializing in digital communication: TBWA\Corporateand \Auditoire, the group's event agency.
Since 2012, I have been supportingagencies, companies, and institutionsin their digital strategies: consulting, brand content, social networks, campaign creation, and web ecosystems.
Among my clients:SNCF, BNP Paribas, Total, Pepsico, Clear Channel, Electrolux, La Banque Postale, DPD Groupe, Sopra Steria, Sfeir, Teoxane, Doux, the French Cardiology Federation, EFS, Caisse des Dépôts…
English
Fluent
French
Native or bilingual
Spanish
Conversational
Can work on-site
Paris (up to 10km), Paris (up to 50km)
Experience
- GensaiConsultantJanuary 2025 - Today (1 year and 7 months)Paris, FranceCreation and development of a studio specializing in the design of custom digital solutions integrating artificial intelligence. The activity focuses on strategy, service design, and technical coordination of projects combining AI, web development, NLP, and computer vision.Involvement in various projects for companies, startups, and associations:– Definition of business needs and functional scoping– Drafting of technical specifications and coordination with developers– Design of intelligent chatbots (generative AI, RAG)– Deployment of conversational agents and natural language search engines– Agile monitoring, test & learn methodology, ethical validation (GDPR, AI Act, frugal AI)Expertise in technological popularization and support for internal teams to better adopt AI uses.
- ketsuFounder of Ketsu: connected communication consultingDIGITAL AND ITMarch 2012 - Today (14 years and 5 months)Paris, FranceBid responses, consulting and strategy, training, project management and monitoring, communication campaigns, social media support, mobile...References:Total, SNCF, BNP Paribas, ClearChannel, Société Générale, Doux, Chamber of Notaries, Sfeir (42nd floor), SFR, The End (film by Laetitia Masson)…
- TBWA GroupeDigital Manager at a communication agencyDIGITAL AND ITJanuary 2004 - December 2011 (8 years)Paris, France- Creation and management of the digital structure \AUDITOIRE \NEWMEDIA (6 people)- Recommendations and support on the online communication strategy for SNCF at TBWA \PARIS- Development and management of the digital structure \TBWA \CORPORATE \INTOUCH (5 people)Bid responses, recommendations, consulting and strategy, project management and monitoring, communication campaigns, event websites, iPhone applications, influence, social networks, videos, web-reality shows...References:adidas, Renault (Very Good Trip), SNCF, BNP Paribas, HOME film, PPR, Coca-cola (vitaminwater), Essilor, Club Med, French Navy, Altran, Pole emploi, Unilever, 20 minutes, Arcelor Mittal…
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Education
- Business School, Marketing SpecializationIPAG (Institut de Préparation à l'Administration et à la Gestion), Paris1999Diplôme d'école de commerce avec spécialité marketing
- Multimedia Designer and DirectorIESA Multimedia (Institut d’Études Supérieures des Arts)2003Stratégie digitale, gestion de projet digitaux, utilisation des outils web (dont Photoshop, Dreamweaver...) et bases du développements (dont HTML, PHP ...)
Skill set
Categories
- Other