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Jérôme MoreelsJM

Jérôme Moreels

IT Transition Manager / E-commerce

€1,400/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Jérôme

IT Program Director and e-commerce project management expert with over 20 years of experience, I support companies in their digital challenges, from defining their strategic roadmap to implementing concrete and sustainable solutions. My background, combining solid technical expertise and a global business vision, has enabled me to lead large-scale international initiatives, optimize operational management, and foster growth through digital channels.

Key Skills

  • Direction of complex IT programs (architecture, SOA, multichannel integration)
  • Transition management, IT department reorganization, building and coaching multidisciplinary teams
  • Management of B2B, B2C, and B2B2C e-commerce projects (AMOA/AMOE, CMS, PIM, payment processing, SEO/SEM)
  • Implementation of digital ecosystems, customer journey optimization, continuous improvement
  • International coordination, management of multiple stakeholders, strategic alignment, and regulatory compliance

Key Achievements

  • Design and deployment of complex e-commerce sites (up to 22 countries and 16 languages), contributing to a significant increase in traffic and online sales
  • Management of international payment processing programs (updating over 13,000 payment terminals) in challenging logistical and health contexts
  • Implementation of robust PIM, CMS, and e-commerce platforms, reducing new site launch costs and improving customer experience
  • Successful support of several mergers and technological migrations, ensuring a smooth transition and limiting operational risks
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Basic

Can work on-site
Paris (up to 50km), Paris (up to 10km), Orléans (up to 50km)

Experience

  • OrBo M&H
    IT PROGRAM DIRECTOR / E-COMMERCE PROJECT DIRECTOR / TRANSITION MANAGEMENT
    E-COMMERCE
    September 2010 - Today (15 years and 9 months)
    Paris, France
    Consulting firm specializing in e-commerce, digital, and transition management.
    Management of digital transformation and e-commerce programs for major clients (Allianz Global Assistance, SUEZ, Groupe Barillet, Sportscape, AXEREAL, Mr. Bricolage, SFAM, Louis Vuitton, L'Oréal).

    Notable Achievements

    • Redesign of multi-country e-commerce front-office (Allianz Global Assistance, SUEZ)
    • Creation of a marketplace (orleansboutique.com)
    • Scoping and deployment of B2B platforms (Barillet), management of mergers and migrations (Sportscape)
    • AMOA/AMOE, contracting, tender management, PIM, ERP, payment processing, responsive UX integration

    Key Skills

    • **E-commerce Strategy & Digital Transformation**: Definition of e-commerce roadmaps, strategic repositioning, product lifecycle management, SEO/SEM, traffic acquisition, secure payment processing.
    • **Transition Management & Change Management**: Structuring digital teams, implementing processes, training and skill development, coordination between IT departments, business units, and service providers.
    • **International Project Management**: Proven experience in managing multi-country, multilingual projects with complex regulatory, logistical, and organizational constraints.
    • **E-commerce Technologies & Tools**: Prestashop, Magento, Orocommerce, PHP frameworks (ZEND), CMS (WordPress, Drupal, Joomla, Tridion), PIM (Akeneo, Pimcore), payment processing (Ingenico, Payplug, Adyen, Lemonway).
    • **Performance & Service Quality Management**: KPIs, dashboards, conversion rate optimization, cost reduction, time-to-market improvement, IT/business alignment.
  • LMN, groupe HF Company
    DIRECTOR
    E-COMMERCE
    January 2009 - August 2010 (1 year and 8 months)
    Tours, France
    PROFILES: MANAGEMENT

    TECHNOLOGICAL ENVIRONMENT:
    Linux Gentoo, HTML, CSS, OS Commerce, PayPal, Credit Card Online Payment, Google AdWords, Google Analytics, Microsoft Office, VB Application.

    ROLE: MANAGEMENT OF THE COMPANY LMN (LA MAISON NUMERIQUE – HF COMPANY GROUP) – WWW.MAISONIC.COM

    ACHIEVEMENTS:
    Context: Departure of the company's original founder. Need for a replacement capable of taking over the position "on the fly" with a deep understanding of the e-commerce business. Organize the company to meet group standards. Evolve the company towards internationalization and open the first subsidiary within the year.
    Implementation of business plans for 2009 and 2010.
    Industrialization of management and logistics processes to support the company's growth and internationalization. Implementation of KPIs.
    Reorganization of support and technical support roles to focus on added value (customer-oriented rather than internal processes).
    Business plan for www.maisonic.es (Spanish subsidiary), negotiation of all contracts; creation and opening of the subsidiary in Barcelona in early 2010.
    Feedback and validation for the opening of the Italian subsidiary in late 2010.
    Definition of strategic marketing, implementation of commercial policy and CRM.
    Internet Marketing / Website Restructuring / Internet Marketplaces / Product Directory / Newsletter Creation / Customer Loyalty / Google AdWords /
  • Microsoft corporation
    INTERNATIONAL SITE MANAGER (Office 365)
    TECH
    January 2004 - December 2008 (5 years)
    Paris, France
    PROFILES: FUNCTIONAL

    TECHNOLOGICAL ENVIRONMENT:
    HTML, CSS, .NET, Windows Server, C++, Analytics, Microsoft Office.

    ROLE: MANAGEMENT OF THE MICROSOFT OFFICE ONLINE FRANCE WEBSITE.

    ACHIEVEMENTS:
    Context: Launch of the new Office Online site (successor to the Office Companion site). Bringing it up to the latest web publishing standards. Strong adaptation to local markets. Preparation for the arrival of the Microsoft Office 365 B2C / B2B offering.
    Showcase of Microsoft Office technology, user support, development of Office revenue through promotion of tools and products, adaptation of the site to the specificities of the French market, development of partnerships and advertising.
    Publication of key pages. Creation of the quarterly publication plan.
    Development of the annual business plan.
    Consolidation of business plans at the European level.
    Implementation of strategies: audience acquisition, customer satisfaction, Office revenue development on the internet, partnerships.
    Management of international teams of writers, developers, engineers, sales representatives, and subcontractors to build and adapt the site. Since its creation in 2003, the Office Online France site has experienced 40% annual growth with a traffic of 4 MILLION UNIQUE USERS PER MONTH IN 2008.

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Education

  • Master's Degree in Fundamental Computer Science
    University of Orléans
    1993
  • Microsoft Marketing Academy
    HEC
    2006

Skill set (24)

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