Freelancer profile translated to English.

Description

Expert in marketing and e-commerce strategy, I support premium and luxury brands in their digital transformation and international growth. With over 15 years of experience in managing complex projects, I implement growth strategies focused on acquisition, UX/UI, and omnichannel management.

Comfortable at all hierarchical levels, I advise leaders on corporate strategies by providing a holistic view of risks and opportunities, while translating these ambitions into concrete actions on the ground. Native bilingual (English/French), I mobilize teams with a pragmatic and agile approach, ensuring measurable and sustainable results.

My expertise in digital marketing (SEA/SEO/CRM) and my mastery of tools (CMS, GA, GTM) allow me to effectively manage international projects for leading brands.

Languages

French
Native or bilingual
English
Native or bilingual
Italian
Conversational
German
Conversational

Workplace preferences

Can work on-site

Angers (up to 50km)

Groupe Lignartis
Head of eCommerce Digital FR & International
E-COMMERCE
September 2022 - September 2024 (2 years and 1 month)
Château-Gontier, France
Development and implementation of digital strategies for the group's brands (B2B and B2C).
Facilitating the transition from a distribution model to a manufacturing model.
Coordination of the design and development of a custom e-commerce website.
Boosting e-commerce operations (CRO, growth hacking, UX performance, AI processes…)
Management of SEA, SMA, and SEO campaigns with partner agencies.
Implementation of operational processes including BI reporting and data-driven decision-making to optimize performance and open new markets.
Generative AI SEA SEO E-commerce website redesign Reporting CRM Business Development Business Intelligence Agile Methodology Project Management Web Marketing Strategy
We You This
Co-founder & Partnerships Manager
June 2020 - September 2022 (2 years and 3 months)
Londres, United Kingdom
• Development of commercial and communication strategies to help SMEs and startups optimize and increase their international growth potential.
• Establishment and management of a complementary team of independent professionals to meet specific client needs (consulting, translations, creative production…).
• Creation of localized content and operational support for existing teams.
Eppik
Marketing & Operations Manager
February 2018 - September 2021 (3 years and 7 months)
Londres, United Kingdom
• Supervision of the startup's launch, including web development management and the introduction of Agile Scrum methodology.
• Implementation of operational systems: CRM, orders, customer service, accounting, payroll.
• Definition and adaptation of the marketing strategy according to the company's new challenges.
• Coordination of physical and digital product development, including services using AI to improve user experience and increase customer retention rates.