Jerome Lovisi

As a freelance fresco artist and street artist for Naturalia, I design and create custom murals adapted to the identity of each point of sale. My work aims to:

• Create original works related to the world and values of Naturalia (nature, authenticity, ecological commitment).

• Adapt my creations to the architectural and urban environment of each store to enhance its attractiveness.

• Enhance Naturalia's brand image with customers through unique and impactful artistic expression.

• Bring an artistic and friendly dimension to sales areas, fostering a differentiating customer experience.

As part of assignments for the Naturalia brand, I designed and created a series of custom murals aimed at highlighting their organic products and ecological values. The murals, installed in several stores, were part of an artistic approach combining nature and modernity, with graphic elements inspired by biodiversity and sustainable agriculture. Each work was designed to reflect the brand's commitment to the environment, while creating a welcoming and inspiring atmosphere for customers.

Project objectives:

• Visually illustrate Naturalia's ethical and environmental values

• Promote organic products in a creative and artistic way

• Offer an immersive customer experience through mural art

Thanks to this collaboration, Naturalia was able to strengthen its visual identity and customer loyalty to its commitments.