Jérôme Hippolyte

First data hire, involved from the outset in structuring data, IT systems, and product. Cross-functional role combining strategic leadership and operational execution.

KEY ACHIEVEMENTS:

Hands-on design and implementation of geospatial and business scoring models:

- Territorial scoring for 15+ retail brands (where to expand first)

- Matching algorithms for franchisees × territorial opportunities (first-time vs. multi-unit franchisees)

- 3000+ sites analyzed and prioritized

Structuring and managing sales pipelines (sales, projects, franchises) via HubSpot:

- Focus on long sales cycles (6-18 months)

- Early identification of high-potential opportunities

- Prioritization of sales efforts, reducing time wasted on unqualified leads

Development of compatibility algorithms:

- Matching real estate requirements × vacant commercial spaces

- Profiling franchisee candidates × brand business models

- Objective: stabilize decisions, reduce back-and-forth, secure projects

Enrichment and structuring of franchise databases (multi-unit franchisees, networks, key players) to effectively feed the sales pipeline

Implementation of end-to-end product & sales analytics (funnels, cohorts, KPIs) used by management for operational and strategic steering

Management and team structuring (0→7 people): developers, DevOps, UX/UI designers, geomatician, including an international team (Vietnam). Backlog management, prioritization, and product/tech coordination.

Technical environment: AWS (RDS PostgreSQL, EC2, S3, Athena), HubSpot, geospatial stack (PostGIS)

Consulting in geospatial strategy and development of web GIS solutions for public and private entities.

KEY ACHIEVEMENTS:

- Territorial strategy consulting for companies:

- Geospatial scoring: where to expand first

- Geolocation-based customer targeting: who to contact, where to prospect

- Building georeferenced customer databases

- Custom web GIS solutions for local authorities:

- Urban planning and infrastructure networks (water, sanitation)

- Integration with existing information systems

- Management of urban planning regulations

- Data & GIS architecture from scratch:

- PostgreSQL/PostGIS stack on dedicated servers

- Deployments, maintenance, and team training

- Interventions in the retail sector:

- Location studies and catchment area analysis

- Territory × brand compatibility models

- Geolocation-based market analyses

Strategic role serving elected officials and general management, dedicated to producing territorial analyses to inform public decisions.

KEY ACHIEVEMENTS:

- Management of multi-source territorial analyses for strategic decision-making:

- INSEE data, land registry, mobility, housing

- Decision support models for multi-million € investments

- Direct interface with elected officials, general management, and technical departments

- Production of analyses that have guided tens of millions of euros in public investment:

- Housing (demolition/conservation, supply/demand matching)

- Transport and mobility infrastructure

- Evolution of territorial boundaries

- Optimization of public transport networks:

- Reduction of operational costs

- Improvement of ridership rates

- Prioritization models for routes and schedules

- Decision support studies for public policies:

- Trade-offs between demolition vs. conservation of housing

- Territorial planning for 5-10 years

- Supply/demand matching (housing, services, mobility)