Jérôme Gast

Graduated with a Master's degree in Management with a specialization in Marketing from Skema Business School (Sophia Antipolis) and driven by a constant interest in IT, I began my career as a Web Project Manager within the European Marketing team of a multinational company in the network and telecommunications sector.

In 2005, I joined the pharmaceutical industry to build and lead a web marketing team that would become the digital team a few years later. The 12 years spent in this structure provided me with the opportunity to focus on human health, particularly phytotherapy and aromatherapy. I also supported this company in adapting to the evolution of digital marketing with the rise of 'data' – whether from a CRM, marketing automation, or media buying and sponsored campaigns perspective.

I also complemented these skills with a new experience that became a true passion: e-commerce and e-retail applied to the health sector, in close collaboration with the world's leading e-commerce platforms and marketplaces. I successively supported three pharmaceutical and food supplement laboratories in their e-retail journey, from strategy definition to operational implementation. This notably involved setting up dedicated stores on Amazon, creating product pages (including A+ pages), and managing Amazon Ads marketing campaigns, with a focus on performance, return on investment, and international brand awareness. I now practice these subjects daily and have made them my specialty.