Jerome Dejoie

SKIPPER Advisory is a business development consulting firm specializing in growth optimization, team development, and business profitability. Founded by Jérôme Dejoie, experienced in B2B, B2C, B2B2C, and an expert in European markets. SKIPPER Advisory advises and supports its clients in achieving their commercial objectives.

GENERAL MANAGER EMEA – €25M – multicultural employees

Member of the Group's Management Committee in Ireland

Presentation of quarterly results to the board of shareholders

Clients: Digital, Sports Retailers, Home Appliances & High-tech, Hypermarkets, Pharmaceutical networks, Distributor networks

Business Development

Europe: the group's highest profitability in 5 years with the choice of a premium positioning and the search for new acquisitions for external growth

France: the group's highest growth (from €2M to €12M)

UK: P&L moved from loss to profit in 2 years

Spain: integration of El Corte Inglés's specificities

Germany: shift from B2C to B2B with a distributor (300% digital growth)

Russia and Middle East: search and establishment of distributors

Digital: development of the Slendertone.fr website (€700K to €3M in 5 years) and the Amazon client. (300% growth since 2018)

Marketing (budget €7M / year)

Initiator of the brand's successful repositioning: premium and beauty in the wellness market

Shift from traditional public relations to influence and social networks

360° Media Planning (TV, Digital, Print): 2 TV campaigns / year

Merchandising partnerships with retailers: Boulanger / Darty / Fnac / GO Sport / Decathlon / Amazon

Led digital transformation with the E-commerce team and digital agencies, adaptation of distribution

Harmonization of resale prices in Europe (€/£) weekly monitoring to maintain consistency

Leadership – Transformation Management

UK: restructuring of the business and team to move from loss to profit

Collaborative management and skills development for a loyal and stable team

Strong influence on the group's innovation and development policy

Liaison maintained with key clients and agencies

Brexit management with the transfer of the EU warehouse from the UK to Holland.

Price increases to offset Brexit customs fees and Asia transport costs

KEY ACCOUNT DIRECTOR: Géant Vert and Old El Paso – €100M

Management: 2 teams - Old El Paso and Géant Vert

Clients: Hypermarket and Supermarket Head Offices

Development of retailer strategy and trade marketing

Management of negotiations and definition of objectives per key account and client

Category management

Coordination with the sales force for retailer actions and planning

Negotiation and signing of the first Géant Vert agreement with Intermarché (€7M)