Freelancer profile translated to English.

Description

You're still the best salesperson in your company, and it's preventing you from managing. Your pipeline is unpredictable, your forecast is guesswork. This is precisely when I step in.

Often, the core issue is revenue governance: re-establishing the framework, metrics, and rituals that align Marketing, Sales, and Customer Success around the same objectives.

I also integrate AI so your teams spend less time managing data and more time selling. I've been applying this scalable model for 10 years in industrial, tech, SaaS, or B2B service companies whose sales engine needs to ramp up.

📊3 real-world results

B2B Industrial SaaS | +17% ARR | MQL-SQL -5 days | Churn <6% | Board-defended forecast
B2B Adtech | +10% Revenue | +20% Calls/week | 25-33% closing | Remote selling, zero travel
B2B Marketing Data SaaS | Revenue x4 in 18 months | Closing 54% | Founder out of execution

⚙️How I work

I sit at the management level; we define revenue priorities, and I execute with the teams until the system runs without depending on you.

🗂️4 areas of intervention

Structuring your sales strategy from acquisition to retention
Validating your go-to-market and positioning
Optimizing your conversion funnel
Planning recruitment and skill development for your teams

Step 1: Diagnostic Sprint (fixed fee):Full audit > 30/60/90-day roadmap > Quoted retainer recommendation. No immediate commitment.

Step 2: Execution Retainer (2 to 6 months):RevOps, playbooks, revenue governance, team coaching, executive reporting.

Available 1 to 2 days/week, operational in 2 weeks, no social charges. 30-40% of the cost of a full-time CRO. Remote or travel within France.

20 minutes to determine if your situation and my scope align.

Your revenue shouldn't depend on you.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Bordeaux (up to 50km), Paris (up to 50km), Lyon (up to 50km), Marseille (up to 50km), Lille (up to 50km)

Tribofilm
Sales Director
SOFTWARE PUBLISHING
May 2025 - Today (1 year and 1 month)
Bordeaux, France
GMAO SaaS Publisher for the TSS Group. National scope including Sales & Marketing teams
Structuring Sales + Marketing (French growth, export preparation)

- Sales + Marketing team management: rituals, field coaching, skill development.
- Sales reorganization: prospecting vs. portfolio, allocation by vertical/area.
- Method harmonization: MEDDIC/BANT/OKR, scripts, routines, sales cycle.
- CRM revamp: segmentation, pipelines, automations, dashboards, data governance.
- Pilotage industrialization: KPI activation, conversions, deadlines, forecast.
- MQL -> SQL optimization: contact < 24h, scoring, prioritization.
- Prospecting automation: Lemlist, AI/scoring, tracking, follow-ups.
- Value pricing pilotage: VBP good/better/best, offer repositioning.
- GTM launch for modules/add-ons (including AI 2026): packaging, messaging, enablement.
- Expansion structuring: upsell/add-ons, top 10 clients, 2 visits/year, tracking, attrition.
- Multi-site Key Account structuring: organization, follow-up, anti-attrition.
- Cross-functional coordination: Support -> Sales, Sales/Marketing/CSM.
- Reporting governance: KPI dashboards, CEO reporting, group MBR.
- Export preparation: Eastern Europe / Southeast Asia scoping.
Sales Strategy Team Management KPI Definition and Monitoring Marketing / Sales / Customer Success Alignment Customer Relationship Management (CRM)
Cocktail Vision
Sales Director Southern France
DIGITAL AND IT
January 2023 - June 2024 (1 year and 5 months)
Bordeaux, France
DOOH & Adtech Player
Structuring sales activity in the South, modernizing routines, strengthening prospecting, and developing new segments.

- Sales management for Southern France, reporting to CEO + President.
- Sales model structuring: method, cycle, routines, data pilotage.
- Team management: recruitment, training, field coaching (turnover/juniors).
- Segment development: Supermarkets, Automotive, Networks, Pharma, B2B Services, Tourism.
- Prospecting industrialization: cadences, standardization, prioritization.
- Tools/process deployment: Sellsy, automations, e-signature.
- KPI pilotage: activity, conversion, deadlines, early renewals.
- Creative/Sales Admin coordination: client value, information flow, alerts, renewals.
- Remote sales unit creation: scripts, funnel, training, pairs, profitability.
- Offer negotiation: DOOH packages + subscriptions, media plans based on budget.
Team Management Sales Recruitment Change Management Project Management Key Account Management
smArkitec
Senior Sales Development Consultant & Go-To-Market Manager
CONSULTING AND AUDITS
January 2021 - May 2025 (4 years and 4 months)
Bordeaux, France
Supporting companies in structuring their sales operations
Coordination of digital marketing actions
Simultaneously created Skani, a document tracking SaaS designed to reduce ghosting and quantify actual prospect interest.

- B2B offer structuring: market validation, ICP, Value Proposition, pitches/messages.
- Acquisition pilotage: SEO/SEA agencies, ROI, marketing/sales alignment.
- Sales tooling: CRM, pipelines, routines, scripts, sequences.
- Business development: introductions, deal-making, negotiations.
- Skani pilotage: scoping, ICP, MVP/features, CTO coordination, iterations.
- Skani GTM definition: positioning, pricing, materials, pitches, sequences.
Go-to-Market (GTM) Strategy Product Management B2B Marketing Strategy Value-Based Pricing Market Research