Freelancer profile translated to English.
Back to original languageAbout Jérôme
You're still your company's best salesperson, and that's preventing you from managing. Your pipeline is unpredictable, your forecast is an intuition. That's precisely when I step in.
Often, the central issue is revenue governance: re-establishing the framework, metrics, and rituals that align Marketing, Sales, and Customer Success around the same objectives.
I also integrate AI so your teams spend less time managing data and more time selling. I've been applying this scalable model for 10 years in industrial, tech, SaaS, or B2B service structures where the sales engine needs to ramp up.
📊3 Field Results
- B2B Industrial SaaS | +17% ARR | MQL-SQL -5 days | Churn <6% | Board-defended forecast
- B2B Adtech | +10% Revenue | +20% R1/week | 25-33% closing | Remote sales, zero travel
- B2B Marketing Data SaaS | Revenue x4 in 18 months | 54% closing | Founder exited execution
⚙️How I Work
I operate at the director level; we define revenue priorities, and I execute with the teams until the system runs without depending on you.
🗂️4 Areas of Intervention
- Structure your sales strategy from acquisition to retention
- Validate your go-to-market and positioning
- Optimize your conversion funnel
- Plan recruitment and skill development for your teams
Step 1: Diagnostic Sprint (fixed fee):Comprehensive audit > 30/60/90 day roadmap > Costed retainer recommendation. No immediate commitment.
Step 2: Execution Retainer (2 to 6 months):RevOps, playbooks, revenue governance, team coaching, executive reporting.
Available 1 to 2 days/week, operational in 2 weeks, without social charges. 30-40% of the cost of a full-time CRO. Remote or travel in France.
20 minutes to determine if your situation and my scope align.
Your revenue shouldn't depend on you.
French
Native or bilingual
English
Fluent
Can work on-site
Bordeaux (up to 50km), Paris (up to 50km), Lyon (up to 50km), Marseille (up to 50km), Lille (up to 50km)
Experience
- TribofilmSales DirectorSOFTWARE PUBLISHINGMay 2025 - Today (1 year and 3 months)Bordeaux, France
GMAO SaaS Editor for the TSS Group. National scope including Sales & Marketing teams
Structuring Sales + Marketing (French growth, export preparation)- Management of Sales + Marketing team: rituals, field coaching, skill development.- Sales reorganization: prospecting vs. portfolio, allocation by vertical/zone.- Harmonization of methods: MEDDIC/BANT/OKR, scripts, routines, sales cycle.- CRM overhaul: segmentation, pipelines, automation, dashboards, data governance.- Pilotage industrialization: activation KPIs, conversions, deadlines, forecast.- MQL -> SQL optimization: contact < 24 h, scoring, prioritization.- Prospecting automation: Lemlist, AI/scoring, tracking, follow-ups.- Value-based pricing: Good/better/best VBP, offer repositioning.- GTM launch for modules/add-ons (including AI 2026): packaging, messaging, enablement.- Expansion structuring: upsell/add-ons, top 10 clients, 2 visits/year, tracking, attrition.- Multi-site Key Account structuring: organization, monitoring, anti-attrition.- Cross-functional coordination: Support -> Sales, Sales/Marketing/CSM.- Reporting governance: KPI dashboards, CEO reporting, group MBR.- Export preparation: Eastern Europe / Southeast Asia scoping. - Cocktail VisionSales Director Southern FranceDIGITAL AND ITJanuary 2023 - June 2024 (1 year and 5 months)Bordeaux, France
DOOH & Adtech Player
Structuring the Southern sales activity, modernizing routines, strengthening prospecting, and developing new segments.- Sales management for Southern France, reporting to CEO + President.- Sales model structuring: methodology, cycle, routines, data piloting.- Team management: recruitment, training, field coaching (turnover/juniors).- Segment development: GMS, automotive, networks, pharma, B2B services, tourism.- Prospecting industrialization: cadences, standardization, prioritization.- Deployment of tools/processes: Sellsy, automation, e-signature.- KPI piloting: activity, conversion, deadlines, early renewals.- Creative/Sales Admin coordination: client value, information flow, alerts, renewals.- Creation of a remote sales unit: scripts, funnel, training, pairings, profitability.- Offer negotiation: DOOH packages + subscriptions, media plans according to budget. - smArkitecSenior Sales Development Consultant & Go-To-Market ManagerCONSULTING AND AUDITSJanuary 2021 - May 2025 (4 years and 4 months)Bordeaux, France
Supporting companies in their sales structuring phase
Coordination of digital marketing actionsSimultaneously created Skani, a document tracking SaaS designed to reduce ghosting and objectify real prospect interest.- Structuring B2B offers: market validation, ICP, value proposition, pitches/messages.- Acquisition piloting: agency SEO/SEA, ROI, marketing/sales alignment.- Sales tooling: CRM, pipelines, routines, scripts, sequences.- Business development: introductions, deal-making, negotiations.- Skani piloting: scoping, ICP, MVP/features, CTO coordination, iterations.- Skani GTM definition: positioning, pricing, materials, pitches, sequences.
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Education
- Business SchoolESCMarketing - Vente - Gestion d'entreprise