Freelancer profile translated to English.
Back to original languageAbout Jérôme
With over 20 years of experience in B2B and B2C activities, I am able to define and implement the strategy, processes, tools, and validation related to pricing policy to achieve value and growth objectives.
My experience lies in services (Temporary staffing, recruitment, IT services, training, professional telephony, payment services) for industrial clients (industrial equipment manufacturers), as well as in B2C (back market, websites, car rental, property management).
I have defined and deployed pricing strategy and positioning for market leaders or challengers.
I have implemented Pricing and Reporting tools for both operational teams and top management.
I also have project management experience in implementing Pricing tools for Pricing Managers or end-users.
Finally, I participated in the development of a startup publishing pricing software based on artificial intelligence algorithms (product development, understanding client needs, responding to tenders).
I can assist you with:
Implementing pricing positioning for your market products, after prior data analysis and/or customer/product segmentation, distribution methods.
- Implementing a pricing tool (internal or external),
- Selecting a vendor (Vendor selection, tender management, contractual management, SLAs...)
- Creating Pricing reporting,
- Margin optimization
- Communication with operational teams and/or networks
Training teams on value creation and price defense.
Monitoring sales teams / sales forces
French
Native or bilingual
English
Fluent
Can work on-site
Paris 16e Arrondissement (up to 20km)
Experience
- LAPEYRE,Director of Pricing and Product DataJanuary 2022 - June 2024 (2 years and 5 months)• Implemented an AI-based pricing and promotion software (60,000 products, monthly promotions and sales); automated price comparisons by scraping competitor data.• Managed the PIM/MDM team, optimized SEO/SEA/GEA. Implemented semantic AI.• Established pricing steering indicators with triple net and vertical margin analysis between factories (8) and stores (130).• Led e-commerce transformation: website redesign, indicators, and exploitation of customer data (repeat purchases, average basket size, churn, customer knowledge, promotion redirection based on potential, A/B testing...), development of YouTube/Instagram videos and product highlights). Global project ROI calculation.
- CLUB MED - Exclusive Collection - CMX DDG003
On Malt
High-End Cruise Offer Price Positioning BenchmarkLUXURY GOODSNovember 2021 - December 2021Colombes, FranceMarketing benchmark on the pricing positioning of high-end cruise offers.Deliverable: Finalized benchmark, positioning, offer differentiation. - BRENNUS ANALYTICS,Head of Pre-SalesJanuary 2018 - January 2019 (1 year)• Structured the customer funnel and indicators (ROI, churn, ARR, CAC, profitability by sales channel).• Structured client Pricing projects and commercial offers, managed operational teams.• Developed partnerships (SAP, Microsoft, strategy consulting).
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Education
- Agronomist EngineerISTOM2002Ingénieur agronome
- Specialized Master in International RisksHEC2004Finance d'entreprise, assurance, Risques internationaux, géopolitique.