Freelancer profile translated to English.

Description

Do you want to optimize your customer journey?

Improve your Visual Merchandising?

Train your sales and VM teams?

Develop a pop-up project?

Review your VM strategy?

Increase your sell-out? ...

Expert in Visual Merchandising and Visual Identity, I have worked for brands such as: Jacadi, MaxMara, Printemps, Citadium, Ralph Lauren and Galeries Lafayette Champs Elysées.

I have carried out numerous store openings, managed installations, organized and followed complete refits, led training sessions for visual merchandisers, designed VM guidelines, and assisted brands in the creation of their pop-ups...

Now a Freelancer, I offer to support you in all your future projects in the field of visual merchandising and visual identity.

Industry field of expertise

Languages

English
Fluent
Italian
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Cannes (up to 50km)

Galeries Lafayette Champs Élysées
Visual Identity and Visual Merchandising Manager
RETAIL (SMALL BUSINESS)
April 2022 - February 2026 (3 years and 10 months)
Champs-Élysées, Paris, France
Ensure compliance with the visual identity of this unique concept store.
Develop VM and manage the team of 6 people.
Collaborate with brand concepts in their pop-up creations or space refits.
Develop, train, and manage the VM team.
Study and optimize the customer journey.
Create concepts and furniture...
Pop-up Creation Visual Merchandising Strategy Team Management Customer Journey Optimization Visual Identity
RALPH LAUREN
Creative Services Product Presentation Manager
RETAIL (SMALL BUSINESS)
September 2017 - January 2021 (3 years and 4 months)
Italie & Suisse, Stresa, VB, Italy
Encourage and inspire teams to evolve. Carry out installations and presentations in line with commercial requirements and brand image respect.
• Manage installations, ensuring they meet business needs and reinforce brand image.
• Provide high standards of execution at all times.
• Gather and share all necessary tools to provide remote store teams with the means to execute installations effectively: floor plans, commented examples of achievements, etc.
• Provide guidance and feedback through review of received photos and Zoom meetings.
• Manage the VM team and train in-store VM referents.
Team Management Visual Merchandiser Training Point of Sale Opening visual merchandising
RALPH LAUREN
European Visual Training Manager
RETAIL (SMALL BUSINESS)
January 2012 - January 2017 (5 years)
Europe
Inspire, motivate, and develop the talents of VM through group training and the development of concrete Guidelines.
• Organize and deliver group training for Visual Merchandisers in Europe: 2-day on-site training for 10 to 15 people. Before/after photo taking. Several themes around VM / customer journeys etc. are covered. The photos taken are used to create and develop VM Guidelines sent to all VMs in Europe.
• Collaborate with all departments involved in store or corner openings.
• Maintain communication with VMs and monitor their progress through detailed feedback on their intervention reports.
Visual Merchandiser Training visual merchandising