Freelancer profile translated to English.
Back to original languageAbout Jérôme
In a company's life, there are steps to take that require the support of an expert who is quickly operational and flexible. Do you want to scale up, consolidate your visibility, or win new clients? I offer you my services as an expert in B2B and B2C Content Marketing.
✅ A COMPLETE ACTION PLAN : from defining your content marketing and communication strategy to measuring results, including its execution,
✅ DUAL EXPERTISE : +25 years of experience in external communication professions and more than 10 years in digital and operational marketing,
✅ FIVE AREAS OF INTERVENTION : product or service launch, website creation or redesign, "Content Factory" creation, media awareness development, brand or offer platform creation or redesign,
✅ MAXIMUM FLEXIBILITY in terms of mission duration, pace, or place of work.
As support for your Marketing Communication department for one-off missions or regular collaborations: contact me to discuss your challenges.
French
Native or bilingual
English
Fluent
Can work on-site
Châtillon (up to 20km), Paris (up to 20km)
Experience
- ValtusHead of Marketing ContentBANKING AND INSURANCEApril 2024 - October 2024 (6 months)Paris, FranceTransition manager mission for a French management company• Audit of the organization, processes, and tools related to content production.• Structuring of the publication calendar and formats.• Rationalization of existing materials.• Proofreading of messages (regulated profession).• Support for the Website redesign project.• Support for the team in change management.
- UNISTELLARCommunication & Content MarketingTECHFebruary 2024 - February 2024 (1 month)Marseille, FranceOptimization of website product presentation pages: recommendation based on the brief, writing.
- OodriveHead of Brand & ContentSOFTWARE PUBLISHINGOctober 2021 - November 2023 (2 years and 2 months)Paris, FranceWebsite redesign (sessions +85%), customer journey optimization (bounce rate -3.7 pts), form optimization (completion +400%), conversion rate improvement (+0.6 pts).Implementation of a "Content Factory" — choice of editorial planning tool, content diversification, conversion funnel structuring, content creation (blog posts, ebooks, case studies, use cases, infographics).Definition of Social Media Marketing strategy — publication schedule management, content production, LinkedIn Ads campaign management.Brand platform redesign — creation of a new visual identity, creation of the positioning platform, impact analysis, and deployment.Definition of media relations strategy — organization of press events, management of the press relations agency, and campaign creation.Management of prospect webinars — topic development, content creation, planning, speaker management, and promotion.
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Education
- Master's Degree in Information and CommunicationInstitut Français de Presse1994Communication et journalisme
- Bachelor's Degree in Information and CommunicationInstitut Français de Presse1992Communication et journalisme