Freelancer profile translated to English.

Description

Freelance consultant in digital marketing, communication, and e-commerce, I help fashion, lifestyle, and retail brands grow. I focus on marketing strategy, e-commerce development, traffic acquisition, art direction, and project management to improve visibility, sales, and brand image.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

ARTLOVE
Marketing, E-commerce & Communication Manager
RETAIL (SMALL BUSINESS)
January 2022 - June 2026 (4 years and 5 months)
Paris, France
Definition and deployment of 360° marketing strategy (branding, communication, acquisition, and e-commerce).
Management and optimization of Meta Ads campaigns with performance tracking.
Shopify catalog administration: creation and optimization of product sheets, management of collections, variants, SEO, and merchandising.
Catalog import and update via Matrixify (CSV / Excel), quality control, and product data structuring.
Complete organization of studio and lifestyle photoshoots: venue research, selection of photographers, makeup artists, stylists, and models (agencies or freelancers), logistical coordination, and production monitoring.
Art direction for photoshoots and validation of brand content.
Management of collaborations with agencies and influencers.
Creation of marketing and sales materials (lookbooks, catalogs, flyers, POS displays) and manufacturing follow-up with printers.
CRM campaign management (Brevo / Mailchimp) and performance analysis.
Organization of international trade shows (Who's Next, MAGIC New York, Scoop London).
Meta Ads Art Direction Influencer Marketing Shopify
LACOSTE
Marketplace Consultant (Mirakl & Shopify)
E-COMMERCE
November 2021 - March 2022 (4 months)
Paris, France
Administration of product catalogs via Mirakl.
Management of imports, updates, and quality controls using Excel spreadsheets.
Creation and optimization of product sheets.
Analysis of commercial performance and monitoring of sales indicators.
Identification and correction of catalog anomalies.
Coordination with marketplace partners and internal teams.
Marketplace Amazon Marketplace
ARTLOVE
Digital & E-commerce Project Manager
FASHION AND COSMETICS
November 2020 - November 2021 (1 year)
Paris, France
Daily management of the e-commerce site (Prestashop) and marketplaces.
Creation and updating of product sheets.
Website redesign and user experience optimization.
Production of print and digital communication materials.
Coordination of product photoshoots, lookbooks, and communication campaigns.
Management of newsletters and CRM campaigns via Brevo.
Social media management and community development.
Brevo Fastmag Mirakl Prestashop