Jérémy Platon

Context

CF2i is a training organization specializing in CAD, DAO, BIM software and drone-related technologies. Present throughout the country, the center wishes to structure its communication, strengthen its brand image, and increase its visibility among companies and individual learners.

My Mission

As an outsourced marketing and communication partner, I support CF2i in defining and deploying its communication strategy.

Key actions taken:

Communication audit and marketing strategy definition.

Restructuring of the website's homepage to improve visitor conversion into contacts.

Definition of the editorial line and communication pillars.

Creation and deployment of a multi-channel content strategy (website, LinkedIn, Facebook, Instagram, and newsletter).

Highlighting trainers, learners, client companies, and professional expertise.

Implementation of an editorial calendar and communication routine.

Skills Used

Strategic Marketing • Communication • Brand Image • Copywriting • SEO • LinkedIn • Email Marketing • Project Management

Objective

To build a coherent communication ecosystem capable of sustainably strengthening CF2i's notoriety and supporting its commercial development with companies and individuals.

B2B Sales Development & Referencing

Context

Maison Gauclin is a French brand that designs premium organic teas presented in hand-illustrated bottles, inspired by great works of literature. The mission's objective is to accelerate the development of the distribution network among bookstores, concept stores, gift shops, and premium retailers.

My Mission:

Identification and qualification of new points of sale.

Telephone and email prospecting.

Presentation of the brand's universe and collections.

Follow-up of interactions until the first order.

Development of a reseller portfolio and support for restocking.

Skills Used

B2B Sales Development

Prospecting

Storytelling

Product Referencing

Client Portfolio Management

Sales Follow-up

Production of 80 to 100 articles per month (300 to 600 words). Short formats, adapted to breaking news constraints. Editorial SEO optimization aimed at reader engagement.