Freelancer profile translated to English.
Back to original languageAbout Jérémy
Digital strategy consultant for 8 years, I have had the opportunity to support a wide variety of B2B and B2C clients in their acquisition challenges. SEO/SEA/Social Ads/Tracking and UX, this diversification of skills allows me to have a 360° vision of digital acquisition strategy serving your company's objectives.
A three-step approach, adapted to your Business priorities:
- Strategic Study and Consulting:Audit of your current platforms and strategies, identification of associated objectives and KPIs, definition of relevant targeting and messaging.
- Acquisition Campaign Management:Production, monitoring, and optimization of SEO/SEA & Social Ads acquisition campaigns.
- Analysis & Reporting:Implementation of tracking, data visualization tools, and analysis of results.
Concrete Results:
Social Ads:
- Vins de Bordeaux 🍷 : Implementation of a social ads strategy and KPI monitoring, management of a €600k media budget across 4 countries. Increase in brand visibility by 40% and traffic by 10% compared to the previous year.
Implementation of tracking pixels.
Search Engine Marketing Consulting (SEO/SEA)
- MEGA International👩💻 : Management of €800k in SEA over 4 years, reducing CPA by 50%. SEO consulting in synergy.
- SCPI-invest 🏢 : SEA, 40% decrease in CPA upon taking over the account.
Digital Strategy Support:
- Alpine Cars 🏎️ : Support in optimizing the post-rebranding digital ecosystem to create a seamless and high-quality digital experience across the manufacturer, F1, Web3, and the esports business unit.
- Nextlane 🚘 : Design and implementation of a scalable website architecture for the European leader in automotive software following rebranding: target definition, SEO consulting, creation of specifications for a multi-site, multilingual website.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Neree - Agence SEM & Social AdsYour Digital Acquisition Expert, SEM & Social AdsMarch 2024 - Today (2 years and 3 months)Paris, FranceFounder of Neree, the ambition is to develop a digital acquisition consulting offer based on pragmatism and efficiency. It's about focusing on what works without getting sidetracked, with less jargon but more results.
- JinSenior Digital Performance Marketing ConsultantJanuary 2023 - March 2024 (1 year and 2 months)Paris, FranceEnabling brands to evolve through data-driven acquisition strategies, by leading cross-functional teams to optimize SEM performance, paid media campaigns, customer journey understanding, and sales funnel.
- JinDigital Performance Marketing ConsultantJuly 2019 - January 2023 (3 years and 6 months)Île-de-France, FranceAdvising and implementing the organic (SEO) and advertising (SEA, Display, Emails, Social Ads…) strategy for the agency's clients:- Supporting clients on the overall ergonomics of their sites and apps (structure, wireframes…) and conversion funnels- Assisting them in defining performance indicators (KPIs), implementing tools, and monitoring campaign performance- Extracting and analyzing client data (CRM, Webanalytics, Monitoring…) to provide a global view of their communication actionsTools: Google Analytics, Ads, Tag Manager Facebook, Twitter & LinkedIn Ads SEMRush, GSC Google Data Studio, Funnel, Supermetrics Hubspot Office Suite, Google Suite
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Education
- Master's degree in Marketing and Integrated Communication (work-study program), Marketing/CommunicationIFA Institut Français des Affaires2018Bac +5 Manager du Marketing et de la Communication Intégrée en alternance, Marketing/communication
- Professional Bachelor's degree, Designer-Integrator of Internet/Intranet Systems for BusinessIUT Nancy Charlemagne2016Licence professionnelle, Concepteur-Intégrateur de systèmes Internet/Intranet pour l'Entreprise