Freelancer profile translated to English.

Description

Digital Communication Expert, I can perform audits including analysis of digital campaign performance, but also strategic recommendations to support you in deploying a relevant digital communication strategy.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Comexposium
Digital Communication Manager
April 2022 - Today (4 years and 4 months)
92400 Courbevoie, France
Organization of B2B & B2C trade shows in France and internationally.
• Implementation of a new CMS to standardize digital best practices and tools within the group.
• Deployment of a mass translation AI solution to efficiently translate event websites into multiple languages.
◦ Management of social media communities: animation and development of communities with over 100k followers.
◦ Management of digital campaigns across all trade shows with a focus on ROI, budgets exceeding €200k.
• Launch of premium/luxury trade shows, including Ultimate Supercar Garage, encompassing website, social media strategy, and community development.
◦ Management and optimization of websites and ticketing to improve volume and quality conversion (UI/UX).
◦ Management of major trade shows: INTERMAT, SOLUTRANS, Paris Games Week, Rétromobile, Ultimate Supercar Garage, Salon de la Photo, Créations & Savoir-Faire, Salon du Chocolat, Equip'Auto, Salon de la Lingerie.
• Transverse SEO project: creation of guides and standardization of practices & processes to improve the visibility and natural referencing of all trade shows.
SEO Community management SEA SMA Generative AI
RX France
Digital Marketing Manager
September 2014 - April 2022 (7 years and 7 months)
92100 Boulogne-Billancourt, France
Organization of international B2B trade shows.
• Implementation of the Eloqua tool to transition to marketing automation campaigns, while restructuring the data model to ensure GDPR compliance.
• Intercultural management: managing external agencies and a team in Manila, daily coordination and supervision.
◦ Management of SEA/SMA campaigns with budgets exceeding €100k, continuous optimization of CPA, CPL, and CTR.
◦ Management of structuring digital projects and alignment with business objectives: lead generation and marketing performance.
◦ Optimization of user experience on websites and digital journeys to maximize engagement and conversions.