Freelancer profile translated to English.

Description

My core expertise is impact-driven innovation with a collaborative approach. My view on ecology is popular ecology, particularly through regeneration. Regeneration is the capacity of living beings to reach their full potential within an ecosystem, with a focus on humans, non-humans, and ecosystem health.

🎯 — I leverage market and consumer research to create:

- Desirable and sustainable brands

- Useful products and services

- Engaging and differentiating communications

- Effective digital acquisition marketing strategies

🎯 — My professional skills

- Mastery of various innovation methods: Consumer research, Design Thinking, Experience Design, Imaginaries...

- Strong ability to identify insights and translate them into customer experiences and brand platforms, especially for consumers engaged in ecology.

- Recognized expertise in communication, marketing including brand content, and social media with social economy enterprises, committed brands, and ecological transition actors.

- Management of innovative projects requiring collaboration with multiple stakeholders from diverse fields of expertise.

- Cultural and behavioral transformation of an organization towards self-care, care for others, and care for living beings.

- Successful experiences with startups, incubators, and accelerators.

- Experimentations in local territories with local authorities.

🎯 — Workshops I enjoy:

- Those I designed: The Human Factor Fresco (with humansmatter), The Emotions Fresco, The Imaginaries Fresco, and the Regenerative Business Model Canvas.

- Those I like: The Biodiversity Fresco, The Ecological Renaissance Fresco, The Living Soil Workshop, and The Regenerative Business Fresco.

🎯 — I bring together communities on innovation and transformation projects

Learn more:

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

POURQUOI TU COURS
STRATEGIC PLANNER
CONSULTING AND AUDITS
January 2006 - Today (20 years and 5 months)
Paris, France
My skills
- Strategic planning applied to commercial brands, their corporate mission, CSR commitments, and stakeholder community.
- Stakeholder-centric positive innovation: trends, qualitative research, ethnography/netnography, market research, business models...
- Impact communication: brand platforms, communication angles, product/service concepts, and communication campaigns (including influence).
- Executive reporting on impacts and stakeholder engagement.
- Stakeholder mobilization for socio-ecosystem services through regenerative business models.
- Workshop facilitation: Frescoes (Human Factor, Imaginaries, Emotions), Regenerative Business, Ecological Renaissance, Biodiversity, Living Soils, Deep Time Walk...
- Organizing seminars and facilitating training.

My recent freelance projects
- Eco-designing digital services incorporating impacts such as biodiversity and health.
- Bringing together the nettle industry in three regions of Northern France using regenerative business models through research and development projects on the desired fiber.
- Identifying the business model for a regenerative apple compote by understanding consumer motivations for regenerative agriculture in France and the USA and measuring the gains for the agri-food company.
- Valuing the impacts of agri-food startups within an incubator.
- Mobilizing around GIECO, a collective of behavioral scientists, through a fundraising campaign, website, and co-design of the Human Factor Fresco.
- Influence campaign for an association supporting victims of violence against women: brand positioning, video and Instagram content, PR event.
- Monetization strategy for Marc Dorcel's online adult content via an educational platform and high-tech objects.
Strategic Planning Brand Content Innovation Business Plan Market Research Eco-design Ecological Transition Biodiversity food industry Textile Behavioral Sciences Consumer Behavior Communication Strategy Mission-driven Company CSR Impact Measurement Fast-Moving Consumer Goods (FMCG) Architecture
NOUS SOMMES VIVANTS
IMPACT INNOVATION INSTIGATOR
CONSULTING AND AUDITS
May 2020 - Today (6 years and 1 month)
Paris, France
Founder of the collective of designers & consultants in transformation committed to the ecological transition, we are alive!

Our approach is the regeneration of life, including humans. Regeneration is the capacity of living beings to reach their full potential within an ecosystem.

Our specialty is understanding the mechanisms of behavioral change to support each of us in our ecological transition and to collectively set us in motion to carry out our mission of regenerating nature and humans. And our expertise in product and service innovation and regenerative project management.

We have developed several workshops to support the ecological transition in companies and local authorities:

- The Human Factor Fresco raises awareness of 10 often unconscious behavioral change factors (from emotions to cognitive biases to beliefs...) to increase everyone's capacity to adopt new, long-lasting habits.

- With the Emotions Fresco, we intervene more specifically to mobilize teams based on positive emotions for better leadership, motivating communication, and anchoring learning.

- The Imaginaries Fresco motivates collective action by visualizing a responsible and desirable future. It enables team cohesion, brand platform design, and innovation with regenerative products.

- With the Regenerative Business Model Canvas – the organization within its local ecosystem is transformed to regenerate soils, biodiversity, and humans, with prospects for products and services derived from regenerative practices to be launched in the near future. And projects supported by local authorities aimed at improving the quality of life for residents.

Learn more: https://noussommesvivants.co/