About Jeremy
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French
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Experience
- Thee Coach MoCreation of a OnePage site with an online storeSPORTSJanuary 2026 - April 2026 (3 months)Paris, FranceI supported **THEE COACH MO**, a sports coach working at Fitness Park in Paris, in creating a digital presence worthy of its positioning, with the aim of strengthening its image, structuring its offer, and supporting the development of its online sales.The idea was to design a sober, impactful, and immersive one-page site, conceived as atrue brand showcaseas much as a conversion tool. The challenge was not just to create an aesthetically pleasing site: it was about translating a universe, clarifying a promise, and building a digital journey capable of transforming interest into action.I managed the entire project, from artistic direction to going live:**Artistic Direction**: Support with positioning, definition of visual identity, and framing of the photo shoot conducted by a Parisian professional photographer.**Site Creation**: Development of a custom, responsive, fluid, and structured WordPress site to offer a clear and coherent user experience.**E-commerce Integration**: Implementation of online coaching offers with a simplified and reassuring purchase process.**Custom Subscription Offers**: Design of recurring packages with subscription logic, package hierarchy, and highlighting of benefits.**SEO Optimization and Best Practices**: Work on the technical structure of the site and SEO fundamentals, achieving a 100/100 SEO score.The result: a professional, brand-consistent site designed to sustainably support acquisition and conversion.
- HarmonikaBlog Article WritingHEALTH AND WELLNESSNovember 2025 - Today (9 months)Lyon, FranceAs part of my collaboration with **HARMONIKA**, a group specializing in well-being training and support through several complementary schools and brands (PRANAM, REFLEXALTO, NATURALTO, ARTÉVIE, PRONELLI, SOPHRONESIS), I led a high-value SEO editorial production strategy over several months to strengthen the organic visibility of all entities.The objective was topublish regular, high-quality contentperfectly aligned with natural referencing challenges, while respecting the unique identity of each brand and the expectations of its audiences.My missions:Production of approximately **35 articles per month**, tailored to the specifics of each school and its personas.WritingSEO-optimized contentfrom structured briefs integrating article architecture, target keywords, search intent, and internal linking recommendations.Handling **diverse and expert topics**: sophrology, reflexology, hypnosis, naturopathy, holistic well-being, emotional support, and professional training.In-depth documentary research toensure reliable, serious, and credible contentin a sector where pedagogy and trust are essential.Continuouseditorial optimizationto improve Google rankings, develop the thematic authority of brands, and support their visibility on strategic queries.Adaptation of tone, technical level, and vocabulary **according to the target audiences**: beginners retraining, training practitioners, well-being professionals, or future students.The result: sustained production capable of combining editorial excellence, brand consistency, and SEO performance in an environment where legitimacy and perceived quality play a decisive role.
- Tawaw AdvisoryGraphic Charter Creation + Multilingual Showcase Site CreationCONSULTING AND AUDITSOctober 2025 - January 2026 (3 months)Montréal, CanadaComprehensive support for **Tawaw Advisory**, a project led by Arij, with the ambition to facilitate the settlement of international students in Canada through an approach combining consulting, support, and integration.The challenge was to **create a strong, credible, and immediately identifiable brand**, as well as a site capable of effectively addressing an international audience from its launch.**I managed the entire project**, from strategic thinking to going live, with a global approach combining branding, web design, and SEO optimization:**Naming**: Research, positioning, and creation of a distinctive and memorable brand name.**Visual Identity**: Design of a modern logo and a coherent graphic charter, designed to inspire trust and professionalism.**Multilingual Showcase Site**: Development of a site in French, English, and Arabic, structured to offer a fluid and clear user experience on all devices.**SEO**: Implementation of an architecture designed for natural referencing, with an optimized structure from launch to favor organic visibility.Particular attention was also paid to the technical performance and accessibility of the site, to ensurea healthy, fast, and sustainable foundation.Results measured via **PageSpeed Insights**:100/100 in performance91/100 in accessibility96/100 in best practices92/100 in SEO**The result**: a turnkey project, coherent and ready for international deployment, with a strong identity and solid technical foundations to support its growth.
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Education
- Summer Program - English and international communicationMillikin University, Illinois2014Cours d'anglais, de communication internationale et de journalisme. Séjour en famille d'accueil.
- Global Communication BachelorISCPA LYON2014Stratégie de communication, marketing, compétition d'agence, cours de graphisme (Adobe). Mémoire professionnel avec comme sujet "La communication des artistes musicaux sur Internet" défendu par une soutenance orale.