Freelancer profile translated to English.
Back to original languageAbout Jérémy
Passionate about digital marketing, I have over 13 years of experience in this field, helping brands build their digital media strategy.
During my 10 years in media agencies, I had the opportunity to support renowned brands for their digital expertise such as Engie and Bouygues Telecom, and was able to bring and strengthen my expertise through them, as well as by supporting dozens of other brands across all sectors.
My 3 years spent client-side within the BMW Group showed me how crucial it is for digital marketing not to be a silo, but to be integrated with offline/sales and always in service of the brand and its image.
Since January 2025, I have gone independent to offer my expertise to:
-Media agencies(Client management, Strengthening the team in charge of tenders, Supporting teams or training)
-Advertisers(Acquisition management, Digital strategy development, Campaign management and optimization, Support in choosing the right partners for tenders)
-Ad tech companies(Consulting on advertising offerings, positioning of offerings in the competitive landscape, Co-construction of ad formats/offerings).
Some freelance missions undertaken:
Media agency:
- Digital Media Lead at Havas Media for Orange - 6 months
- Digital Strategist and Analyst at Havas Edge for Shark Ninja - 6 months
- Digital Media Consulting - Strategy & Activation - Agence1969xEcomaison
Advertiser:
- Head of On/Off Media FR & BNL at Shark Ninja - 3 months
Ad tech:
- Overhaul of the commercial offering for Qwarry (one-off mission)
My key skills:
- Digital strategy
- Performance management
- Content marketing
- Team leadership
- Use of 1st party data
- Training and skill development
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 50km)
Experience
- Freelance chez Jérémy Cuillandre EIFreelance Digital Marketing Consultant | Digital Media Strategy Specialist | All ChannelsPRESS AND MEDIAJanuary 2025 - Today (1 year and 5 months)Paris, FranceWith over 13 years of experience in digital marketing, I assist ad tech companies, agencies, and advertisers in developing their business and digital marketing skills.I offer a diverse range of services, including but not limited to:Agencies:Client management, expertise in all digital media channels / Development of multi-channel digital strategies / Support for pitches / Digital marketing training for agency or client teams / Management of expert teams.I have over 10 years of experience in media agencies, and I enjoy both "getting my hands dirty" to support teams in operational management, and bringing my strategic vision to help experts and consulting teams enhance their know-how.Advertisers:Acquisition management / Digital project management (tracking implementation, dashboard creation / Support missions to assist the brand in managing and evaluating tenders / Performance analysis and CRO.I can help you strengthen your digital marketing ecosystem and collaborate with different teams to break down silos between teams managing creative, website, and sales.Ad Tech Companies:Team training / Support to help position and market the commercial offering / Creation of new ad formats or offerings.Throughout my career, I have helped ad tech companies by providing a critical perspective and market insight on their commercial offerings. My goal is to help them ensure that their commercial messaging aligns with market needs, is understood by agencies and advertisers, and that proposed costs are consistent with market realities.I have held various roles and am more motivated than ever to continue exploring and contributing my expertise.I would be delighted to discuss your needs and expectations.
- BMW GroupHead of Digital Media Performance EuropeAUTOMOBILEJanuary 2022 - December 2024 (2 years and 11 months)Montigny-le-Bretonneux, FranceIn summary:• Managed a team of 8 people.• Oversaw digital channels: SEA, Social Media, Display, Affiliation.• Responsible for the collection and use of 1st party data.• Provided internal training on digital media.In detail:I joined BMW Group in early 2022 at the French headquarters, where I took responsibility for acquisition for the BMW France brand.This involved managing the digital media budget (several million € annually) and ensuring the company's business objectives were met.After 1 year with the company, I was appointed to lead the digital media performance team for BMW and MINI across Europe.My new responsibilities included creating a common and high-performing digital ecosystem for all European markets and between BMW and MINI.To achieve this mission, I was supported by a team of 8 digital experts.Some examples of concrete achievements:- Implementation of a common European SEA structure- Development and implementation of the European Social Media strategy- Creation of a European digital dashboard to make digital media performance accessible to all European teams- Management of the implementation and maintenance of all tags- Implementation of Google Consent Mode across all BMW and MINI websites (over 100 sites)
- Publicis Media (Blue449)Co-Lead of the Digital Media DepartmentPRESS AND MEDIAAugust 2020 - December 2024 (4 years and 4 months)Paris, France• Supervised 25 digital media experts.• Managed major accounts: Engie, Bouygues Telecom.• Developed new business opportunities and responded to tenders.
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Education
- Master 2 E-MarketingISC Paris2012Master 2 E-Marketing
- DUT Technique de CommercialisationIUT Paris Descartes2010DUT Technique de Commercialisation
Certifications
- METAMETA2024
- Google AdsGoogle2023