Jérémy C.

Responsible for media investments and digital acquisition strategy within the Marketing department. Managed a team of 8 people on the following topics: Traffic - SEO and content strategy, SEA evergreen campaigns, social networks, display (programmatic), web analytics. Multi-channel digital advertising campaigns at national and local levels - marketing recommendations, media plan, creative assets, and campaign management based on performance or branding. Nurturing (automation) for B2C and B2B targets, loyalty, and acquisition. Media partnerships - negotiation of framework agreements for the proper distribution of our offer on a portfolio of national or regional real estate sites - performance management of these partners. CRO strategy management, optimization of the conversion of our sites/digital customer journeys (suspects, prospects, and customers). CRM/PRM relational marketing (email/SMS) - leads. Definition of expected KPIs at the national level.

Regional Digital Marketing Manager (5 French regions managed). Main point of contact for internal clients (Sales department + regional marketing and communication managers). Managed a team of 2 people (a web marketing officer + an intern). TRAFFIC: managed local SEM strategy. Digital acquisition: managed and implemented digital marketing strategy through multi-channel advertising campaigns: media plan, creative assets, campaign management according to KPIs. Strategic media and media trading recommendations internally. Managed the commercial offer on all digital interfaces (e-commerce site and landing pages). Responsible for the digital branding strategy for the entire commercial offer in the region. Data analysis and recommendations.

In charge of communication and marketing activities within the VINCI Autoroutes electronic toll service issuer (Ulys) directorate.

- Customer Communication: Managed the community of electronic toll subscribers (database of 3M customers): Quarterly newsletter, travel information emails, etc.

- E-commerce: Managed the Ulys electronic toll e-commerce site (CMS: Drupal) (300K electronic toll sales/year).

- Traffic: Managed traffic of 800K visitors/month: SEM strategy: internal SEO and external SEA management with an agency (Havas Group).

- Acquisition Marketing: Managed digital prospect acquisition campaigns (email/display, video, gaming).

- Product Development: in collaboration with the marketing director: user interviews & analysis, roadmap implementation, brief for digital product development.

- Product POS Material Creation: Off & Online: flyers, banners, website product pages, etc.

- Events: Set up the VINCI Autoroutes stand at the 2014 Paris Motor Show. Organized the electronic toll sales teams at the stand. Promoted sales at motorway service areas during summer (30 points of sale).