Jérémy Briffaut

Is your campaign scaling blocked? It's not a Media Buying problem, it's a creative fatigue problem. To lower your CPAs and stabilize your performance, you don't need another executor, but a Creative Strategist capable of translating buyer psychology into high-converting scripts.

My approach to Creative Strategy is based on a dual background: the rigor of advertising data and the absolute mastery of storytelling. I don't create content just to 'look good'. My goal is to design the creative catalog (UGC, motion, iterations) that will fuel and unblock your ad accounts.

Thanks to my holistic view of the business and a brand's value chain, I speak the same language as your Growth teams, your media buyers, and your management.

🚀 MY 4-STEP METHODOLOGY:

Creative Audit & Benchmark: In-depth analysis of your metrics (CTR, Hook Rate, Hold Rate), dissection of your blind spots, and aggressive competitive intelligence (Meta & TikTok Ad Libraries).

Ad Framework Design: Meticulously crafted scripts based on precise marketing angles (Problem-Solution, Us vs Them, Demystification, Social Proof) with obsessive attention to the first 3 seconds (Hooks).

Artistic Direction & Briefing: Translation of concepts into clear, actionable briefs for your creators and editors, ensuring a professional output from the start.

Iteration Strategy (Batch-testing): Planning of methodical variations (testing 3 different hooks for the same video content) to extend the lifespan of your best ads and maximize your budget.

Let's optimize your acquisition costs together.

Available for one-off projects (Audits, Script Packs) or monthly retainers. Let's discuss your current campaigns!