Freelancer profile translated to English.
Back to original languageAbout Jeremy
🚀 Campaign Manager, CRM project manager specializing in email marketing with over 10 years of experience, I can assist you in designing your email campaigns, creating and integrating your emailings, producing your content, and managing your conversion-oriented CRM systems.
🔥 Some references:
Le Parisien · Télérama · Gan Assurances · Malakoff Médéric · Fnac Darty · Boulanger · Orange Bank · ViaMichelin · TotalEnergies
📥 EMAIL
- Strategic campaign design (newsletters, emailings, auto-emails, triggers, transactional emails, customer lifecycles...)
- Copywriting & conversion-oriented content production
- Email graphic design / creation (Figma)
- Responsive HTML integration (Dartagnan / JustRelate, HTML, MJML)
- Quality control & deliverability optimization
📱 PUSH APP / SMS
- Push notification writing & creation
- Configuration and deployment (Batch, Airship)
- Relational and commercial SMS campaigns
⚙️ CRM & AUTOMATION
- Building automated customer journeys
- Targeting, segmentation & behavioral scenarios
- CRM workflow creation (Hubspot, Adobe Campaign, SFMC)
- A/B testing implementation
- 📊 Performance analysis & continuous optimization of key indicators (opens, clicks, engagement, unsubscribes) and campaign ROI
🧑💻 PROJECT MANAGEMENT
- Operational management of CRM systems
- Marketing & technical coordination
- Schedule, performance & ROI tracking
🛠️ Tools:
Dartagnan, Hubspot, Adobe Campaign (Neolane), Klaviyo, ActiveCampaign, Batch, Airship, Figma, Adobe Suite, Canva
In progress: Salesforce Marketing Cloud (SFMC)
Available for one-off or long-term assignments, as team support or for complete system implementation, to meet strategic or operational needs.
See you soon!
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km), Lille (up to 20km), Rouen (up to 10km), Lyon (up to 10km)
Experience
- Fnac DartyCRM Consultant – Emailing & CampaignsE-COMMERCESeptember 2023 - June 2025 (1 year and 9 months)Ivry-sur-Seine, FranceMissions:
- Production and optimization of newsletters and CRM campaigns for Fnac and Darty brands
- Creation, structuring, and responsive HTML integration of emails via Dartagnan
- Management and optimization of automated email cycles (post-visit category, post-product page visit, birthday emails...)
- Sending management via Adobe Campaign: creation and validation of proofs, scheduling, and quality control
- Segmentation, audience creation, and contribution to CRM workflows
- Performance analysis, reporting, and continuous campaign optimization
- Coordination with business and technical teams (BI, IT) to ensure continuity of CRM systems
Deliverables:- Design, creation, and complete integration of the Darty Max customer welcome journey
- Redesign and optimization of relational systems and recurring newsletters
- BoulangerCRM Consultant – Welcome Journey & EmailingE-COMMERCEJuly 2025 - August 2025 (1 month)Lille, FranceMissions:
- Complete design of the automated customer welcome journey (12+ emails) for the Boulanger Infinity offer
- Definition of the journey architecture (sequencing, objectives, messages, activation scenarios)
- Complete content writing (emails, personalization variables, dynamic blocks)
- Graphic design and template structuring using Figma
- Responsive HTML integration of emails in Dartagnan
- Implementation of trigger emails (upsell logic and multi-product universe activation)
- Complete redesign of templates to improve readability, hierarchy, and performance
Deliverables:- Complete automated onboarding journey
- Optimized modular templates
- Behavioral emails (post-interaction / post-repair triggers)
- System ready for implementation in Adobe Campaign
- ViaMicheline-CRM Project Manager – Newsletter ManagerTELECOMMUNICATIONSSeptember 2019 - August 2020 (11 months)Boulogne-Billancourt, FranceMissions:
- Complete management of the international monthly newsletter (3 million recipients – 5 languages)
- Production of weekly inspirational emails (500,000 recipients)
- Design and deployment of multi-channel CRM campaigns (email & SMS)
- Creation, integration, and optimization of responsive HTML templates
- Campaign creation and contribution to workflows in Adobe Campaign
- A/B testing, performance analysis, and continuous optimization
- UX redesign and harmonization of the brand's emailing templates
Reviews
Recommendations
LB
+2
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Education
- Internet Marketing and Website Design Project ManagerEfrei2014