Freelancer profile translated to English.

Description

Specializing in e-commerce, I support brands in managing and optimizing their online stores. My experience allows me to intervene in both the technical aspects (launch, migration, automation) and commercial performance (catalog, SEO, conversion, loyalty).

My expertise

CMS Management
Product catalog management and animation (product sheet creation, SEO, promotional campaigns)
E-commerce site migration and redesign project management (PrestaShop, WordPress, etc. → Shopify)
Implementation of CRM & Emailing strategies (automated scenarios, segmentation, loyalty)
Monitoring and analysis of e-commerce performance (Revenue, ROI, conversion rate, average order value)
Automation & process optimization (product imports, feeds, reporting)
Monitoring partner relationships
Management and monitoring of ad campaigns and ROAS performance
Catalog and marketplace feed management
E-commerce customer management and monitoring
Informational & technological watch

I make it a point of honor to combine operational rigor with a performance-oriented vision, in order to help companies develop their online sales and offer a better experience to their customers.

Industry field of expertise

Languages

English
Conversational
Spanish
Conversational
French
Native or bilingual

Workplace preferences

Can work on-site

Toulouse (up to 30km)

La Petite Epicerie
E-commerce Manager
May 2025 - October 2025 (5 months)
Montreuil, France
Responsible for the development and performance of La Petite Épicerie's e-commerce channel. I manage the commercial aspects of the site, optimize the digital offering, and analyze performance to maximize online sales. I coordinate campaigns with the communication team and manage e-commerce tools to ensure an optimal customer experience.
> Performance Analysis & Data-Driven Marketing: data collection, analysis, and processing, reporting, and visualization to drive e-commerce performance.
TEDDY SMITH
E-commerce Officer
May 2023 - May 2025 (2 years)
L'Union, France
> Management and animation of online stores (Salesforce Commerce Cloud & Shopify): e-merchandising, selection creation, content updates, webmastering.

> Product offering & inventory optimization: catalog updates, inventory management, and feed monitoring to ensure product availability.

> Promotional strategy & digital acquisition: creation and monitoring of promotional campaigns (SFCC, SFMC, Shopify), Ads campaign monitoring.

> Performance Analysis & Data-Driven Marketing: data collection, analysis, and processing, reporting, and visualization to drive e-commerce performance.

> Project Management & Digital Collaboration: coordination with partner agencies and monitoring of web and marketing projects.
Shopify Web Project Management E-commerce Salesforce Commerce Cloud
Allspar
Online Commerce Specialist
January 2021 - January 2023 (2 years)
Toulouse, France
Online commerce specialist consultant
• Comprehensive management of e-commerce sites (back-office, catalog, product pages, e-merchandising)
• Creation, modification, and optimization of product content
• Supplier sourcing, commercial negotiation, and purchasing management
• Implementation and management of SEO/SEA campaigns
• Marketplace management (Amazon, eBay, Cdiscount, Fnac, IMN)
• Product feed management and multi-platform integrations
• Logistics coordination, inventory, and order management
• Returns monitoring and customer relations
• Social media animation and advertising campaigns (Ads)
• Partnership and commercial relationship management
• Administrative supervision and product data compliance (security, legality)
• Creation of visual materials and graphic design tasks