Freelancer profile translated to English.

Description

With 9 years of e-commerce experience in Europe and Asia, I have been able to manage ambitious web projects and manage marketing budgets of €100K to €800K annually, paying particular attention to ROI in the short/medium/long term.

I have thus acquired solid skills in 360° web marketing, from launching sites & landing pages to monitoring the customer journey, including the implementation of SEO, SEA, Facebook Ads, emailing, affiliation, price comparison, display, native Ads, RTB, retargeting acquisition and loyalty campaigns... to generate leads and sales while developing the brand image.

I am at your disposal to discuss any web project, in creation or existing, do not hesitate to contact me!

Here is an overview of the missions on which I would be delighted to work together:

- Website audit & webmarketing strategy

- Implementation of a 360° webmarketing strategy

- Webmarketing training

- Lead generation

- Traffic generation

- Growth Hacking

- Implementation of Web Analytics & reporting dashboards

- Implementation of a dedicated customer journey

- Implementation of Google Adwords campaigns

- Implementation of emailing campaigns

- Implementation of Facebook Ads campaigns

- Copywriting

- Creation of lead generation landing pages

- Marketing process automation

I am mobile in France and Switzerland, and I offer you a friend's price for my first missions here, take advantage of it before it's too late ;)

Languages

English
Native or bilingual
German
Fluent
Chinese
Conversational
Spanish
Basic
French
Native or bilingual

Workplace preferences

Can work on-site

Dijon (up to 50km)

Nova Health SA
Digital Project Manager
E-COMMERCE
May 2015 - August 2016 (1 year and 3 months)
Lausanne, Switzerland
- Lead & B2C sales generation via emailing, SEA, Facebook, display, coregistration, retargeting, native ads
- Copywriting: sales emails, landing pages, ads
- Creation of email sequences with the implementation of a dedicated customer journey
- Management of technical automations
- Tracking and reporting, with budget management
Emailing copywriting Content marketing Google AdWords Google Analytics Lead generation Facebook Marketing marketing automation Landing page Web analytics Traffic acquisition Reporting Budget management
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Web Entrepreneur / E-commerce and webmarketing consultant
E-COMMERCE
June 2012 - April 2015 (2 years and 11 months)
Shanghai, China
- Creation & optimization of B2C & B2B sites on Prestashop, Wordpress & Blogger
- Creation and optimization of B2C & B2B lead collection landing pages
- Creation and monetization of email databases
- Webmarketing campaigns: Google Adwords, Facebook Ads, emailing, display, retargeting...
- Implementation of dedicated customer journeys
- Copywriting
- E-commerce & webmarketing strategy consulting
- Creation of business plans
Webmarketing strategy Business plan Customer Journey Webmarketing Content marketing emailing Landing page Prestashop Google AdWords copywriting Facebook Marketing Display Retargeting Affiliation
GirodMedical
Webmarketing Manager
E-COMMERCE
February 2009 - March 2012 (3 years and 1 month)
Nantes, France
- Responsible for France and Europe (8 countries):
B2B & B2C customer acquisition: SEO, SEA, shopbots, affiliation, retargeting
B2B & B2C customer loyalty: emailing
Management of site optimizations
Tracking and reporting, with budget management
- Recruitment and team management
- Occasional cross-functional missions in sales and logistics
Traffic acquisition Loyalty Growth hacking Team management Business development Web project management Webmarketing strategy Web analytics Reporting Budget management Google AdWords Emailing Affiliation Display Retargeting SEO Product management