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Malt Strategy
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Malt Tech Trends 2026
Jeremie LblnJL

Jeremie Lbln

Product Marketing

€650/day
Paris, FR
8-15 years
Go-to-Market (GTM) Strategy
Growth Strategy
Pricing Strategy
Positioning Strategy
Product Led Growth

Average response time: 1 hour

Freelancer profile translated to English.
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About Jeremie

8+ years on complex B2B SaaS & API platforms.My approach is data-driven and focused on pipeline generation.

My observation is simple:In 90% of scale-ups, growth plateaus because Growth, Product, and Sales work in silos.My role is to break down these barriers to align the entire organization on a common revenue trajectory.

Operating Model: GTM & Revenue Alignment

Strategic Positioning(April Dunford Methodology): Audit and deployment of positioning frameworks to unify the Product, Marketing, and Sales narrative. The objective is the mechanical reduction of sales cycles and the increase of win-rates through message relevance.

**Acquisition & Growth Machine Management**: Modeling of target CACs indexed on LTV and ARR. Management of the acquisition strategy by financial profitability (ROI) rather than by raw lead volume.


Messaging & Performance Growth:Translation of the GTM into actionable message frameworks for operational teams. Alignment of campaigns on precise conversion objectives (Visitor-to-POC, MQL-to-SQL) and on the value perceived by the market.

Product-Market Arbitrage:Identification of features with high business impact and influence on the roadmap. Prioritization of developments based on their ability to generate immediate pipeline and support positioning.
Software Publishing
Digital and IT Services
Digital Business Models
E-commerce

  • French

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • PAYPLUG (BPCE Group)
    Senior Product Marketing Manager
    January 2025 - Today (1 year and 5 months)
    Paris, France
    Enterprise GTM Strategy: Defined the upstream value proposition and ROI frameworks that directly unlocked the acquisition of a Tier-1 retail account (10% of ARR).

    Pipeline Generation: Spearheaded a comprehensive Competitive Intelligence program. Realigned the enterprise value proposition against global PSPs (Adyen, JP Morgan, Stripe), driving sales enablement strategies that generated €2M+ in new qualified pipeline within 6 months.

    Partnered with Product/Engineering on CB (Cartes Bancaires) strategy; reframed value vs Visa/MC for bundle retail and IC++ enterprise offers.

    Product Adoption: Orchestrated the launch of "Fastpass V2", driving 25% feature adoption within the first semester by targeting eligible merchants.
    Go-to-Market (GTM) Strategy Growth Strategy Content Marketing Positioning Strategy Pricing Strategy
  • iYtro
    Fractional Product Marketing Director
    CONSULTING AND AUDITS
    January 2024 - July 2025 (1 year and 6 months)
    Paris, France
    Team Building & Leadership: Built, managed, and mentored dedicated PMM pods (up to 3 members) across various startup missions. Defined team OKRs, established PMM rituals, and upskilled junior marketers on complex product positioning

    Strategic Advisory: Advised C-level executives on GTM foundations. Piloted the definition of segmentation, ICPs, and scalable pricing models to accelerate

    Product-market fit Enablement: Designed and deployed scalable sales enablement frameworks, accelerating founder-led sales motions and improving win rates
    Go-to-Market (GTM) Strategy Pricing Strategy Content Marketing Growth Strategy Positioning Strategy
  • Sinch AB
    Product Marketing Manager (CPaaS)
    SOFTWARE PUBLISHING
    January 2019 - January 2024 (5 years)
    Paris, France
    Post-Merger Integration (M&A): Led the PMM integration strategy following the myElefant acquisition. Unified product narratives and restructured global pricing models, ensuring 0% churn on legacy enterprise accounts

    Conversion Optimization: Drove a 10% increase in visitor-to-POC conversion for the Enterprise segment by restructuring API documentation into industry specific use cases.

    Revenue Influence: Standardized global sales enablement, achieving 80% field adoption of new assets and influencing $5M+ in pipeline.

    Churn reduction: Slashed annual churn from 7% to 3% by launching automated lifecycle marketing and "at-risk" customer campaigns.
    Go-to-Market (GTM) Strategy Content Marketing Positioning Strategy
Check out Jeremie's experience

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Education

  • Mastère Spécialisé Management Technologique et innovation
    Grenoble Ecole de Management
    2013

Skill set

Content Marketing
Business Intelligence

Categories

  • Other