Jérémie Abric

My areas of expertise:

Brand strategy, its storytelling, and its digital activation.

My experience:

15 years in digital communication agencies and startups.

More than 120 tenders led.

Fascinated by the new challenges brands face in our society, enthusiastic about the impact of digital on companies' communication strategies (and on their business approach!), I now put my experience at the service of my clients, agencies, or advertisers, as a freelancer.

I can assist you:

• BRANDING: reflection on positioning and brand platform

=> How to clearly define my brand? How to give it meaning and value? How to make it stand out?

• PRESENCE: definition of the digital ecosystem

=> What digital presence to build? What objectives for which platforms? What service-oriented approach? What journey within the platforms?

• EXPRESSION: taking the floor

=> What editorial strategy to pursue? On which platforms? What social media approach? What CRM vision?

• ACTIVATION: quickly impact business

=> How to support a launch? How to generate traffic/leads? How to optimize the performance of my ecosystem?

To achieve this, I rely on dual experience (agency and startup) allowing me to have a real strategic vision while understanding the operational/business needs and constraints of advertisers.

I can assist you with complete flexibility:

• AGENCIES: involvement in subjects with a strong strategic/brand dimension: tenders, overall recommendations for key clients, team support, etc.

• ADVERTISERS: occasional interventions (support in defining communication strategy, assistance in setting up tenders...) or regular ones (help in scaling up junior teams, creating a part-time equivalent communication director role, etc.)