Freelancer profile translated to English.

Description

Specializing in SEO and Email Marketing, I help companies with their digital acquisition through a results-oriented and data-driven approach.

Experienced in various contexts - e-commerce IT (Inmac Wstore), B2B services (Akinext, Datapro) - I have managed complete SEO projects (audit, on-page, off-page), end-to-end B2B emailing campaigns, and reporting using Google Analytics 4 and SEMrush.

What I bring:

- Actionable SEO audits, not just reports

- Emailing campaigns that convert, with KPI tracking

- A global vision of digital strategy to align channels

Available for one-off or recurring missions, remotely or in the Île-de-France region.

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

Inmac Wstore
Traffic Manager
E-COMMERCE
September 2024 - Today (1 year and 10 months)
Integrated into the Traffic & Marketing team of Inmac Wstore (Bechtle group), a major player in B2B IT distribution in France:
- SEO Strategy: technical audit, product page optimization (noindex/nofollow fixes), keyword analysis, and internal linking.
- SEA & Social Ads Campaigns: management of advertising budgets on LinkedIn Ads and Criteo for leading brands (Apple, Samsung, etc.).
- Project Management: management of the complete campaign lifecycle, from initial brief to final statistical analysis.
- Transverse Management: operational coordination between graphic designers, developers, and external providers.
- Performance: in-depth analysis of SEO and Emailing KPIs, conversion tracking, and decision-making reporting.
Email marketing SEO Audit
Akinext
Marketing and Communication Officer
DIGITAL AND IT
October 2023 - August 2024 (10 months)
Within a consulting agency, I managed the digital marketing for 9 brands simultaneously:
- B2B Emailing: content creation, segmentation, and KPI tracking (open rates, clicks, conversions).
- SEO Management: technical audits and on-page optimization via SEMrush and Google Analytics 4.
- Google Ads and LinkedIn Ads Campaigns: budget management and performance optimization.
- Website Management: updates, audits, bug fixes.
- Database Management and Updates (+35,000 clients).
Datapro Communication
Marketing and Communication Assistant
DIGITAL AND IT
October 2021 - October 2022 (1 year)
Within a startup specializing in digital communication:
- Graphic Design: creation of flyers, logos, and presentation documents.
- Market Analysis and Competitive Intelligence.
- Website Creation: UI/UX, content writing.
- B2B Prospecting: identification and outreach to prospects.
- Digital Strategy: management of Google Ads and LinkedIn Ads campaigns.
- Business Plan Creation: revenue forecasts and funding plan.