Description

Founder of an independent digital consulting boutique, I help companies unlock growth through digital strategy, GTM excellence, and hands-on execution. My expertise spans Product-Led Growth, lead generation & conversion, interim & project management, tech/data/AI enablement, and digital & exit readiness.

With 20+ years’ experience in strategy consulting, digital platforms, and executive leadership, I’ve delivered double-digit growth, product-market fit, and scalable operations – from MVP to market leadership. Previous roles include Managing Director at XING (AI-powered social media advertising) and Head of After Sales Market at AutoScout24 (launched Germany’s largest automotive after-sales SaaS platform).

If you need strategic support, interim leadership, or sparring in digital growth, SaaS, GTM, or PLG, let’s connect.

Languages

German
Native or bilingual
English
Fluent
Spanish
Basic

Workplace preferences

Can work on-site

Munich (up to 50km)

XING part of New Work SE
SVP & Managing Director
SOCIAL NETWORKS
March 2025 - June 2025 (3 months)
Hamburg, Germany
Full P&L ownership for an €18M B2B SaaS unit across DACH, leading a multi-site organization of 70+ FTE across Sales, CS, Marketing, Product, Data Science and Tech
Delivered scalable SaaS growth via GTM innovation, AI driven digitalization, and cross-functional org leadership – supporting sustainable ARR expansion and investor goals
Led cross-functional collaboration across sales, product and operations to align on GTM and customer feedback
Spearheaded AI feature implementation to boost product performance and improve forecasting precision, driving operational efficiency and customer value
Served as strategic leadership voice across executive steering rounds and corporate strategy alignment – preparing unit for long-term portfolio value
Sales funnel Product management Go-To-Market Strategic planning Pricing strategy
XING part of New Work SE
Director Product & Business Development
SOCIAL NETWORKS
September 2015 - February 2020 (4 years and 5 months)
Hamburg, Germany
Scaled a B2B advertising platform from 0 to €15M ARR through PLG strategy, funnel optimization and enterprise sales enablement
Introduced machine learning–driven targeting to enhance campaign performance and audience precision
Built and led a nearshore development hub (25 FTE) to accelerate product innovation and reduce time-to-market
Launched the XING Marketing Partner Program to strengthen agency and key account relationships and drive joint go-to-market
AutoScout24 GmbH
Head of After Sales Market
DIGITAL AND IT
February 2011 - August 2015 (4 years and 6 months)
Munich, Germany
Built and scaled a multi-country SaaS business (€3M ARR) with full commercial and operational responsibility
Designed and executed GTM architecture including pricing, segmentation, and sales team enablement across 3 markets
Introduced agile delivery and MVP-driven product development to accelerate market responsiveness and reduce time-to-revenue
Strengthened customer-centricity by embedding feedback loops into sales and product processes