Freelancer profile translated to English.

Description

Do you need someone who not only thinks about marketing but also implements it, without a long ramp-up time and without agency fees.

I am a marketing strategist with over 11 years of experience in startups and scale-ups, from early-stage to turnaround, from B2C performance to B2B SaaS. I take on projects that require strategic clarity and operational execution strength: positioning and go-to-market, content and SEO strategy, social media and LinkedIn, conversion optimization, marketing audits.

What sets me apart: I think from the result, not from the channel. I am used to working closely with founding teams and C-suite, bring my own experience from turnaround situations, and quickly integrate into existing structures.

Typical projects: Marketing strategy development, positioning workshops, SEO and content setup, social media strategy, marketing audit, interim support for growing teams.

Fully remote, nationwide in Germany.

Industry field of expertise

Languages

German
Native or bilingual
Spanish
Basic
French
Basic
English
Fluent

Workplace preferences

Can work on-site

Mechernich (up to 30km)

Jenny Schmitz
Freelance Marketing Strategist
April 2026 - Today (4 months)
Mechernich, Germany
Strategic marketing consulting and operational implementation for self-employed individuals and small businesses, fully remote.
– Marketing strategy & positioning: Development of clear go-to-market strategies, target group analyses, and unique selling propositions
– (Local) SEO & Content: technical SEO optimization, geo-optimized landing pages, sustainable content structures for blog and social media
– Copywriting & Brand Language: Website texts, offer texts, social media copy with a clear brand voice
– Social Media Strategy: Setup and operational support for LinkedIn and Instagram
– Marketing Audit & Analysis: Current state analysis of digital presences with prioritized recommendations for action
LinkedIn Marketing Content marketing Positioning strategy Social media Marketing Strategy
INU Innovative University AG
Head of Marketing
EDUCATION AND E-LEARNING
May 2025 - September 2025 (4 months)
Köln, Germany
Strategic and operational realignment as part of a turnaround, establishment of scalable, data-driven online marketing across all funnel stages.
– Development of a consistent brand positioning including vision, mission, and value proposition
– Creation of a digital marketing and sales strategy along the entire customer journey
– Setup of marketing tech stack (CRM, email flows, automation, tracking, controlling)
– Website relaunch with Webflow, optimization of landing pages and conversion logic
– Restructuring of processes and reporting, leadership of an interdisciplinary team (3 people)
Brand Strategy & Positioning Lead generation Demand Generation Team Leadership Conversion Optimization
elvah GmbH • · Elektromobilitäts-Startup / B2B SaaS
Senior Marketing Manager B2B
SOFTWARE PUBLISHING
March 2024 - May 2025 (1 year and 2 months)
Berlin, Germany
Establishment and go-to-market strategy for a new B2B SaaS data platform in an international context.
– Development and operational implementation of the marketing strategy for Germany, Austria, Switzerland, and Europe
– Setup of marketing operations as well as CRM and automation infrastructure with HubSpot
– LinkedIn lead gen campaigns, website relaunch with Webflow, realignment of social media strategy
– Establishment of marketing controlling and reporting structures, close coordination with sales
– Management and development of a junior marketing manager
Hubspot Go-to-Market (GTM) Strategy Marketing Strategy LinkedIn Marketing Marketing Automation