Freelancer profile translated to English.
Back to original languageAbout Jenny
🙋🏽‍♀️ Hello, my name is Jenny, Content & Social Media Strategist specializing in editorial strategy, social media, and influence.
I help brands structure their digital presence, strengthen their visibility, and develop their notoriety through content strategies aligned with their business objectives and positioning.
My role: to transform content, social networks, and influence into real growth levers, serving engagement, acquisition, and brand image.
🤓 How I can help you:
CONTENT & SOCIAL MEDIA
- Definition of editorial and social media strategy
- Construction of editorial lines and content platforms
- Development of editorial calendars and activation plans
- Audit of digital presence and strategic recommendations
- Performance analysis and action optimization
- Content production management and stakeholder coordination
➡️ My favorite playgrounds: Instagram, LinkedIn, TikTok, and Pinterest.
Today, social networks are much more than communication channels: they are tools for visibility, differentiation, and development. A relevant content strategy allows attracting the right audiences, creating engagement, and building a lasting community.
INFLUENCE & PARTNERSHIPS
I help brands integrate influence into their communication strategy through value-creating collaborations:
- Definition of influence strategy
- Identification of relevant profiles and expression territories
- Campaign design and management
- Partnership management with content creators
- Performance monitoring and optimization recommendations
My goal: to design coherent, authentic, and effective strategies that durably enhance brand visibility and credibility.
Looking forward to discussing your project ✨
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- NautilContent & Social Media ManagerTRAVEL AND TOURISMJanuary 2026 - Today (7 months)Paris, France
- Definition and management of Social Media strategy (Instagram, Pinterest, LinkedIn): implementation, performance analysis, and continuous optimization
- Development and management of influence strategy: opportunity identification, campaign monitoring, and results analysis
- Ensuring editorial consistency and content quality in line with brand image
- Coordination of content production and management of editorial calendars in liaison with the agency
- Management and coordination of two communication officers: task prioritization, operational support, content validation, and performance monitoring
- SEO optimization of content and monitoring of digital visibility opportunities
- NautilSocial Media & Influence ManagerTRAVEL AND TOURISMOctober 2024 - Today (1 year and 10 months)Paris, France
- Development of a social media strategy, implementation, management, and analysis (Instagram, Pinterest, LinkedIn)
- Ensuring the quality of content and its alignment with the strategy and brand image
- Development of an influencer marketing strategy, implementation, monitoring, and analysis
- Organization of the editorial calendar for newsletters, blog posts, and news
- Content writing, optimization, and SEO research
- NautilCommunication & Marketing OfficerTRAVEL AND TOURISMSeptember 2022 - Today (3 years and 10 months)Paris, France
- Content and communication management to handle actions and the implementation calendar with the agency
- Organization of the editorial calendar for newsletters, blog posts, and news
- Development of a social media strategy and monitoring of its proper execution
- Implementation, strategy development, and monitoring of influence campaigns
- Monitoring and support of the graphic design team for task organization
- Content writing: newsletters, blog posts, landing pages, product sheets, brochures...
- SEO content writing and optimization
- Internal linking optimization and SEO opportunity research
- Proofreading and ad optimization
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Education
- Master Digital Communication and E-influenceDigital Collège2021Communication d'influence Communication RSE Campagne d'e-communication Communication de crise et RP E-publicité et programmatique Content management system Stratégie créative et PAO UX Design Design thinking Marketing mobile et m-commerce Content marketing Comportement consommateur 2.0 E-commerce SEO E-CRM Social media Entrepreunariat et storytelling Droit du numérique
- Bachelor Operational Management - Communication and MarketingMedicis Alternance2019Communication Stratégies marketing Marketing digital Ressources humaines Comptabilité et gestion Management Gestion de projet
Certifications
- Pinterest SEOFormaseo2024
- CopywritingLivementor2022